Interventions

[Conference- June 15, 2023]

New Skills for Communications & Marketing Professionals

Today's communicators and marketers need to be effective in their own field, but they also need to master the major ecological issues. What skills are essential and what profiles are in demand? What training is available? How do you raise awareness, train a team in the long term, create momentum, integrate newcomers?

Florence Touzé, holder of the Audencia Positive Impact Chair and speaker alongside:

• Léa COULOMB, Beecom Project Coordinator (Erasmus+), ESSTEAM
• Marie DELIRY, Associate Managing Director, Lobster Communication
• Alexandre FREDERICK, Deputy Director, IHECS Academy
• Cécile SPEICH, Founder & CEO, Plotfox

[Webinar - May 25, 2023]

Collections produced in a matter of weeks, millions of tons of textile waste, a catastrophic impact on the planet... Fast fashion has already done a lot of damage, and that's why many brands are finally waking up to the "slow fashion" approach.

More respectful of the environment, it allows for production at a more reasonable pace and quantity, while inviting customers to rethink the way they consume. But what concrete actions can brands take? Will they really make a difference? Are consumers ready for this shift?

[Round-table - April 11, 2023]

CSR, corporate philanthropy and communication... These three topics, which today tend to coexist and converge, are the result of a slow process of awareness that has been taking place in companies for about 40 years, under the umbrella name of commitment.

Corporate commitment also raises the question of the difference in scope between CSR and corporate philanthropy. While CSR exists to limit the negative impacts of business and enhance its positive impacts, corporate philanthropy must be decoupled from CSR and retain its philanthropic dimension.

Today, a company's commitment is no longer limited to its donations, but encompasses its entire environmental and social approach.

How can companies move forward on the path of commitment by implementing a CSR approach, developing their patronage and turning it into a real communication asset?

[Webinar - February 28, 2023]

Products, we want them to be virtuous. From companies and employers, we want transparency and actions that have a positive impact on the world. So how can communication still afford to be irresponsible? How do we avoid "greenwashing" communication? What is truly responsible communication?

A webinar moderated by Florence Touzé-Rieu, Positive Impact Chair and Head of Audience Experience and Engagement Program at Audencia SciencesCom, and Ingrid BAUDRY, Director of Communication Strategy and Consulting at Basileo.

[Tribune - October 2022]

On the occasion of the 3rd Sustainable Development Meetings, Florence Touzé, titular of the Positive Impact Chair and Professor of Marketing and Responsible Communication at Audencia, has produced a video tribune focusing on the relationship between the digital transition and the ecological transition. These 3rd meetings celebrate the 7th anniversary of the adoption by France of the United Nations Agenda 2030.

[Salon - September 2022]

Florence Touzé was a member of the jury for the 5th Grand Prix de la Responsabilité Société des Marques® (RSM). Together with the students of Audencia SciencesCom, she awarded the Coup de Coeur des étudiants.

[Conference at Com'en or Day - March 2022]

Florence Touzé, Co-Titular of the Positive Impact Chair, gave a conference as part of Com' en Or CONGRESS, a "hybrid event designed to meet the needs of marketing, communication and event professionals". On this occasion, she discussed two proposals for more concrete actions in responsible marketing: the needs daisy and the brand contract matrix.

[Tribune - octobre 2022]

A l'occasion des 3èmes rencontres du Développement Durable, Florence Touzé, titulaire de la chaire Impact Positif et professeure en marketing et communication responsable à Audencia, a réalisé une tribune vidéo portant sur le rapport entre transition numérique et transition écologique. Ces 3èmes rencontres célèbrent le 7e anniversaire de l’adoption par la France de l’Agenda 2030 des Nations unies.

[Salon - septembre 2022]

Florence Touzé a participé au jury du 5ème Grand Prix de la Responsabilité Sociétale des Marques® (RSM). Elle a remis en compagnie des étudiants d'Audencia SciencesCom le prix Coup de Coeur des étudiants.

[Conférence à Com'en or Day - mars 2022]

Florence Touzé, Co-Titulaire de la Chaire Impact Positif  a donné une conférence dans le cadre de Com’ en Or CONGRESS, une "manifestation hybride destinée à répondre aux besoins des professionnels du marketing, de la communication et de l’événementiel". A cette occasion, elle a évoqué deux propositions pour agir plus concrètement dans le marketing responsable : la marguerite des besoins et la matrice de contrat de marque.