Interventions

With a PhD in the social psychology of communication, Miruna Radu-Lefebvre, holder & founder of the chair, was invited on the BPI France program to contribute her expertise on the role of the media in disseminating the image of the entrepreneur and how they have contributed to the evolution of this image. Indeed, the media play a central role in the social construction of reality and the impact of the images they project for certain professions. This leads each of us, and young people in particular, to develop a form of desirability in relation to certain professions just as much as to assess the feasibility of their wish to become an entrepreneur.

Family-run businesses make up an important part of the French economy. Their financial solidity makes them more resilient in the face of crises and enables them to plan for the long term, but until when? To survive and remain competitive in times such as the COVID epidemic, both family and non-family businesses need to withstand turbulence: how do they do it? What are their new challenges? What are the challenges for corporate governance over the generations? How do entrepreneurial culture and family culture coexist in times of crisis?

Family businesses: who should hold the keys?

The Chair brings its expert view to the Tout Eco set for a program devoted to family businesses. We talk about transmission, the specificity of family management, leadership, family governance...