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Department
Département
Marketing
Skills
Communication
Marketing
Advertising
Biography
Biographie
Vincent Balusseau is Professor of Marketing at Audencia Business School. After an initial career in advertising, he joined the academic world in 2012, teaching final-year students on the Grande Ecole programme and specialised masters courses. He recently co-edited a book on advertising and adtech, published by Dunod. He holds a doctorate in management science from Paris 1 Panthéon-Sorbonne, a PhD from ESCP Europe and an MBA from the University of California, Irvine.
Section CV
Formation
Doctorate in Business administration, Marketing
Université Panthéon Sorbonne, Paris
(2015)
Ph.D in Business administration, Marketing
ESCP Europe Business School, Paris
(2015)
Master of Business Administration
University of California, Irvine, Irvine
(2000)
Grande Ecole Program, Business administration, Marketing
Kedge Business School, Marseille
(1992)
Experience
Guest Lecturer
Audencia Business School, France
2010 - 2012
Guest Lecturer
ESCP Europe Business School, France
2010 - 2012
Guest Lecturer
HEC Paris, France
2008 - 2012
Managing Director
Première Heure, France
2007 - 2009
Brand Manager
Publicis France, France
2005 - 2006
Client Service Director
Publicis Conseil, France
2004 - 2004
Account Director
Publicis Conseil, France
2002 - 2003
Strategic Planner
Publicis Net, France
2000 - 2002
Visiting out
2019 - 2019
Università della Svizzera Italiana, Switzerland : Visiting Professor
2019 - 2019
ESCP Europe Business School, France : Visiting Professor
2020 - 2020
ESCP Europe Business School, France : Visiting Professor
2020 - 2020
Université de Paris IX - Dauphine, France : Visiting Professor
2020 - 2020
Università della Svizzera Italiana, Switzerland : Visiting Professor
2021 - 2021
Université de Paris IX - Dauphine, France : Visiting Professor
2022 - 2022
Université de Paris IX - Dauphine, France : Visiting professor
2021 - 2021
Università della Svizzera Italiana, Switzerland : Visiting professor
2022 - 2022
Università della Svizzera Italiana, Switzerland : Visiting professor
2023 - 2023
Université de Paris IX - Dauphine, France : Visiting Professor
2024 - 2024
Université de Paris IX - Dauphine, France : Visiting Professor
2023 - 2023
Università della Svizzera Italiana, Switzerland : Visiting Professor
2024 - 2024
Università della Svizzera Italiana, Switzerland : Visiting professor
Publications
SNIJDERS, W., BALUSSEAU, V. (2021) Mange ta soupe ! Dunod, , 288
BALUSSEAU, Vincent, ALLARY, Jean (2018) La publicité à l'heure de la data. Dunod, , 270
BALUSSEAU, V. (2019) L'intégration des médias. Pearson, , 52-111
BALUSSEAU, Vincent (2013) L'intégration des médias. Pearson, , 74-137
BALUSSEAU, V., OCHS, A., VANDEGUCHT, QUENTIN, Q. (2024). Advertising Strategy for a Purpose-driven Brand: A Balancing Act?: The Case of French Unicorn Back Market. Case Centre
BALUSSEAU, V., BARDON, T., OCHS, A. (2023). Aligning Strategy, Marketing and Communication for a Purpose-driven Brand - The Audencia Case. Case Centre
Broadcasts
BALUSSEAU, V. (2021). Participation à l'émission Hebdo Com, BFM Business.
BALUSSEAU, V. (2020). Le modèle agence va-t-il résister ou accélérer sa mutation avec la crise ?. La réclame
Press articles
BALUSSEAU, V., BODIN, GUILHEM, G. (2024). C'est quoi le Total Vidéo ?. La réclame
BALUSSEAU, V. (2021). Balance ton annonceur. Stratégies
BALUSSEAU, V. (2021). Avec le Goodvertising, licence a été donnée de raconter n'importe quoi, n'importe comment.. La réclame
BALUSSEAU, V. (2021). Découvrez la nouvelle bible des marketeurs.. J'ai un pote dans la com
BALUSSEAU, V., JAMET, T. (2019). Comment arbitrer entre créativité et algorithme ?. Petit Web
BALUSSEAU, V., JAMET, Thomas (2018). Reinventing Adland for a programmatic age. Campaign
BALUSSEAU, V., JAMET, Thomas (2018). A quoi ressemblera le publicitaire de 2020 ?. www.ladn.eu
BALUSSEAU, Vincent, JAMET, Thomas (2017). Publicité : big idea" ou big data ?". Les echos.fr
BALUSSEAU, V., JAMET, Thomas (2017). L'ad tech, cet ado plein de promesses (1ère partie). Hub Institute
BALUSSEAU, V., JAMET, Thomas (2017). L'ad tech, cet ado plein de promesses (2ème partie). Hub Institute
Professional conferences
BALUSSEAU, V. (2022). Retail morning 2022 : "Ask Vincent, introduction au funnel".
BALUSSEAU, V. (2022). CPS awards..
BALUSSEAU, V. (2018). Présentation de l'ouvrage "La publicité à l'heure de la data".