Biography
Dr. RAFFAELE FILIERI is (Full) Professor of Digital Marketing at Audencia Business School. Prior to covering this position, Raffaele has covered academic positions at Newcastle University Business School (UK), Northumbria University Business School (UK), University of Limerick - Kemmy Business School (Ireland), and La Sapienza Università di Roma (Italy). Raffaele owns a PhD in Business Engineering (Complexity Science) from Universita' Roma Tre.
Raffaele has work experience in the private sector, where he has worked as an instructor, consultant and business analyst for SMEs and multinational companies (e.g., Fiat Auto, Merck, Tharsus).
Raffaele’s main research interests include online consumer behavior, electronic word-of-mouth and user-generated content; online consumer engagement; online communities; social media marketing; influencer marketing; sharing economy; knowledge management; technology adoption and continuance intention; AI in marketing; and online consumer co-creation (see the research page for more details).
Prof. Filieri’s actual publications include over 100 academic articles published in leading peer-reviewed journals such as the Journal of Service Research, British Journal of Management, Tourism Management; Journal of Travel Research; European Journal of Operational Research; Annals of Tourism Research; Journal of Business Research; Psychology & Marketing; Marketing Letters; Journal of Interactive Marketing; Industrial Marketing Management; Journal of Technology Transfer; Information & Management; Transportation Research Part E; Technological Forecasting & Social Change; Information, Technology & People; International Journal of Hospitality Management; International Journal of Contemporary Hospitality Management; Computers in Human Behavior; Journal of Sustainable Tourism; International Journal of Information Management; Journal of Consumer Affairs, Expert Systems; Journal of Knowledge Management; International Journal of Quality & Reliability Management; Marketing Intelligence & Planning and many more. Google Scholar citations available here
Raffaele has received several awards for his research in social media (best paper award in the Consumer Research Track at Academy of Marketing 2014 in Bournemouth (Shilling in online reviews: An exploratory study on consumer attitude and behaviour with promotional reviews); best conference paper award (overall) at the Academy of Marketing Conference in Southampton (Understanding consumers adoption of e-WOM through information quality and product ranking).
His paper “e-WOM and accommodation: An analysis of the factors that influence travelers’ adoption of information from online reviews”, published in the Journal of Travel Research in 2014 is the most read article since March 2015 (24 February, 2016, http://jtr.sagepub.com/reports/most-read).
Raffaele is keen to accept PhD students in his area of research. For more info please contact me at my email address
raffaele.filieri@audencia.com
Formation
Philosophiae Degree, Business administration, Marketing
MSc - Social Sciences, Major in Marketing & Communication
Experience
Senior Lecturer in Marketing
Senior Lecturer in Marketing
Lecturer in Marketing
Post-doc position, Teaching Assistant in Marketing
Visiting out
Kedge Business School, France : Visiting Professor
Universita del Salento, : Visiting Phd
IULM Università di Lingue e Scienze della Comunicazione, Italy : Visiting Professor at IULM, Università di Lingue e Scienze della Comunicazione
Università Cattolica del Sacro Cuore, Italy : Visiting