Nom
GUEPEROUX
Prénom
Erwann
Nom
GUEPEROUX
Prénom
Erwann
-
TitreAssociate Professor
- Deputy Director, Grande Ecole Apprenticeship
- Assistant Professor
- Lecturer - Marketing & Strategy
- Consultant in Marketing
Section CV
Formation
MBA
ESCE Paris, Paris
(2008)
Master in Management Sciences, major in Marketing & Strategy
IAE Poitiers, Poitiers
(2008)
Licence in Business
IUT Brest, Brest
(2006)
CAPET, Business administration, Marketing
Ministère de l'Education Nationale, Nantes
(2002)
Experience
Deputy Director, Grande Ecole Apprenticeship
Audencia Business School, Nantes, France
Since 2023
Head of Extended Msc
Audencia Business School, Nantes, France
2021 - 2022
Head of Apprenticeships tracks Grande Ecole
Audencia Business School, Nantes, France
2021 - 2023
Head - PreMSc
Audencia Business School, Nantes, France
2019 - 2021
Assistant Professor
Audencia Business School, Nantes, France
Since 2019
Director of the BBA Program
Audencia Business School, Nantes, France
2019 - 2021
Lecturer - Marketing & Strategy
Audencia Business School, Nantes, France
Since 2014
Consultant in Marketing
France
Since 2010
CEO, LCS Food Industry
Saint-Malo
2009 - 2019
Director of Business Units, Groupe Eram, Groupe Inditex
Toulouse, France
1996 - 2002
Junior marketing Product Manager, La Compagnie d'Irlande
1994 - 1996
Visiting out
Institut Universitaire d'Abidjan, Ivory Coast : Visiting IUA
Publications
GUEPEROUX, E., MAILLET, J. (2024). BackMarket : Une modèle d'affaires soutenable ?. CCMP
GUEPEROUX, E., MAILLET, J. (2021). Guys & Bull : En quoi un mix des services pertinent peut-il renforcer le positionnement d'une marque fille ?. CCMP