Nom
LASAROV
Prénom
Wassili

  • Titre
    Assistant Professor
  • Head of Marketing department
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photo_cv
Portrait Wassili Lasarov

Department

Département
Marketing

Teaching areas

Domaine d’enseignement
Customer Experience
Marketing Research

Research areas

Domaine de recherche
Sustainable Marketing
Digital Marketing
International Marketing
Consumer Behavior

Skills

Sustainable Consumption Digital Marketing International Marketing Sustainable Marketing Consumer Psychology Sustainable development Consumer Ethics Car Sharing Sharing Economy Rebound Effects Marketing

Biography

Biographie

Wassili Lasarov has been a faculty member in the Department of Marketing at Audencia Business School in Nantes, France, since 2022. His main research interests are sustainable consumption, digital marketing, tourism, and international marketing. He has published in several marketing and management journals, including International Journal of Research in Marketing, Journal of Business Ethics, Journal of Business Research, Tourism Management, Journal of Sustainable Tourism, Technological Forecasting and Social Change, and Ecological Economics.

Section CV

Formation

PhD, Business administration, Marketing

Kiel University, Kiel (2018)

Master of Science, Business administration, Marketing

TU Dresden, Dresden (2012)

Experience

Assistant Professor in Marketing, Specialized in Sustainable Consumption

Audencia Business School, Nantes, France Since 2022

Postdoctoral Researcher

Kiel University, Germany 2017 - 2022

Visiting Scholar

Grenoble École de Management, France 2017 - 2017

Research Associate and PhD Student

Kiel University, Kiel, Germany 2014 - 2017

Marketing Consultant

GfK SE, Germany 2012 - 2014

Publications

Scientific activities

Reviewer for an academic journal

Tourism Management Perspectives, 2024
Journal of Economic Behavior and Organization, 2024
International Journal of Information Management, 2023
Journal of Sustainable Tourism, 2023
Marketing Review St. Gallen, 2021
Journal of Business Research, 2021
Journal of International Marketing, 2020
Journal of Business Ethics, 2018
Psychology & Marketing, 2018

Awards and honors

Certified HE Fellow, 2024
Best Paper Award at the ANZMAC Conference, Track: International and Cross-Cultural Marketing, 2023, 2023
Best Paper Award at the 2022 AMA Winter Academic Conference, Track: Global and International Marketing, 2022
Best Paper Award at the 2021 AMA Winter Academic Conference, Track: Digital and Social Media Marketing, 2021
Faculty Award for the Best Dissertation, Faculty of Business, Economics and Social Sciences, Kiel University, 2019
Young Researcher Award, Scientific Commission of International Management Germany, 2019
Shortlist for the VHB Young Talent Award, German Academic Association for Business Research, 2019
Outstanding Teaching Award for Innovative Teaching: Class of Marketing, 2019
Outstanding Teaching Award for Innovative Teaching: WebQuests in Marketing, 2018
Outstanding Teaching Award for Innovative Teaching: Classroom Experiments, 2017
Outstanding Teaching Award for Innovative Teaching: Lectures 2.0, 2016
Outstanding Teaching Award for Innovative Teaching: The Marketing-Wiki, 2015