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Department
Département
Information systems and Supply Chain Management
Teaching areas
Domaine d’enseignement
Business Analytics
Big Data Analytics
Business Intelligence
Information Systems Management
Digital Marketing & Analytics
Research areas
Domaine de recherche
Digital Transformation
Big Data
Information Systems
AI
Biography
Biographie
Dr. Claude Liu is a full-time faculty member in the department of information systems and supply chain management at Audencia Business School, a Top 10 B-school in France.
Prior to this, he served as the program director and faculty member for the MSc in Business Analytics and Consultancy and the MSc in Innovation Management at Heriot Watt University. Prior to his transition to academia, he held a variety of leadership roles at IBM, Accenture, and other renowned organizations in the Asia-Pacific region.
He earned his doctorate from the Alliance Manchester Business School at the University of Manchester in the United Kingdom. In addition, he has authored a book and also presented several papers in the prestigious global conferences in the field of information systems, including The European Conference on Information Systems (ECIS), The American Conference on Information Systems (AMCIS), Pacific Asia Conference on Information Systems (PACIS), and International Conference on Information Systems (ICIS).
Section CV
Formation
Doctorate, Business Administration/ Information Systems
University of Manchester, Manchester
(2023)
Master of Business Administration, Strategic Marketing and Analytics
National Chengchi University, Taipei
(2012)
Master of Business Administration, Information Systems
Syracuse University, Syracuse, New York
(2001)
Experience
Programme Director - MSc Business Analytics and Consultancy
University of Heriot-Watt, Dubai, United Arab Emirates
2022 - 2023
Programme Director - MSc Innovation Management
University of Heriot-Watt, Dubai, United Arab Emirates
2022 - 2023
Other experiences
VP/Director/Manager/Consultant - IBM/Accenture/Multiple Industries
2001 - 2020Visiting out
Shenzhen Audencia Business School, China (PRC) : Visiting faculty
Publications
LIU, C. (2022) Business Data Science.
SU, P., DING, Y. Y., LIU, C. (2025). 'Navigating the Challenges of Cultured Meat: Strategies Employed by Firms. Strategic Management Society (SMS).
LIU, C., CHEN, C. S. (2025). Impact of Hyper-realistic Human Likeness on Purchase Intention, The American Conference on Information Systems (AMCIS), AIS eLibrary.
LIU, C., FOUCHE, C. (2025). FashionTech: How AI Addresses “Bracketing” Purchase Behaviour. Pacific Asia Conference on Information Systems (PACIS).
LIU, C., CHEN, C. (2025). BDA-AI Organisational Learning for Value: Institutional Theory and KBV. Pacific Asia Conference on Information Systems (PACIS).
SONG, D. N., LIU, C. (2024). The Effect of Digital Marketing Capability on Firm Performance, European Conference on Information Systems (ECIS). AIS eLibrary.
LIU, C., SONG, D. N. (2024). Impact of AI capabilities on objective firm performance. CACAIS, AIS eLibrary.
SONG, D. N., LIU, C. (2024). The Effect of Digital Marketing Capability on Firm Performance, European Conference on Information Systems (ECIS). AIS eLibrary.
LIU, C., BAWACK, R. (2024). Artificial Intelligence for Eco-Design Optimisation, International Conference on Information Systems (ICIS), AIS eLibrary.
LIU, C., MEHANDJIEVE, N. (2022). How Big Data Analytics Capability Impacts Strategic Business Value, MIS Quarterly (MISQ) Author Development Workshop.
LIU, C., MEHANDJIEVE, N. (2019). The Effect of Big Data Analytics Capability on Firm Performance: A Pilot Study in China. European, Mediterranean, and Middle Eastern Conference on Information Systems (EMCIS).
LIU, C., MEHANDJIEVE, N. (2018). Exploring Big Data Analytics Capability, Alliance Manchester Business School Research Conference (AMBS).
LIU, C., CHEN, S. C. (2016). Big Data Maturity Model－A Design Research Perspective.
LIU, C., CHEN, C. (2015). A Review of Data Monetization: Strategic Use of Big Data, ICEB, Chinese University of Hong Kong. AIS eLibrary.
LIU, C., CHEN, S. C. (2015). Exploring Big Data Opportunities and Challenges from Business Ecosystems Perspective, Maccau, China.
LIU, C., CHEN, S. C., HSIEH, P. H. (2015). How Big Data Ecosystem Changes Cloud Services: A Design Science Perspective, Shanghai, China.
CHEN, S. C., LIU, C. (2014). Segmenting Taipei’s Real Estate Data – A Cluster Analysis, ICEB, Taiwan. AIS eLibrary.
CHEN, S. C., LIU, C. (2014). Using Design Science Methodology to Discuss IoT Applications: A Case Study of Home Health, International Conference on Information Management & Practice (IMP), Taiwan.
LIU, C., TSENG, S. F., CHEN, S. C., KO, C. (2014). Using cluster analysis on real estate transaction data, International Conference on Information Management (ICIM), Taiwan.
LIU, C., CHEN, S. C. (2014). Migration of information systems to the cloud: An application procedure from a design science perspective.
LIU, C., CHEN, S. C. (2014). Building a Matchmaking Mechanism in a Pragmatic Cloud Open Environment,Seoul, South Korea.
LIU, C. (2014). From a Sore-Focused Data Warehouse Powerhouse to an Integrated Marketing Application & Service Provider - A Case Study of Teradata’s Metamorphosis, Osaka, Japan.
LIU, C. (2014). A Proposal for a typology of loyalty scheme, Seoul, South Korea,.
LIU, C., BAWACK, R. (2025). Empowering AI to optimise eco-design. Journal of Information Technology Teaching Cases, Sage Journals
LIU, C., CHEN, C. S. (2024). Digital technologies: Transforming home decor experience. Journal of Information Technology Teaching Cases, Sage Journals
Professional conferences
SU, P., DING, Y. Y., LIU, C. (2025). Navigating the Challenges of Cultured Meat: Strategies Employed by Firms.
Scientific activities
Reviewer for an academic journal
Associate Editor, the International Conference on Information Systems (ICIS) 2025,
2025
Journal of Enterprise Information Management (ABS2),
2025
Global Journal of Flexible Systems Management (ABS2),
2025
The Journal of Information Technology Teaching Cases (ABS1),
2025
Information Technology and People (ABS 3),
2024
Frontiers in Artificial Intelligence,
2024
Communications of the Association for Information Systems (ABS 2),
2024
Awards and honors
Best Research in Progress Paper, CACAIS Conference, Association for Information Systems, 2024
Best Doctoral Paper Award, Alliance Manchester Business School Research Conference (AMBS), 2022
Doctoral supervision
Since 2024, S. NEEME : Influence of employees’ engagement on business outcomes of french rural smes via virtual work arrangements, Audencia, France
Since 2024, H. TSAYEM : Surviving in an omnichannel world: A case study of a manufacturer's customer-centric cultural and digital transformation process, Audencia, France
Since 2024, D. ROTHENBERG : The impact of IDF’s most elite program on the israeli startup ecosystem, Auencia, France
Since 2024, E. COORENS : A practice-based approach for business and their CEOs to become regenerative, Auencia, France
Since 2023, F. SUI : The influence and mechanism of artistry of leadership on team creativity and task performance, Audencia Business School, China (PRC)
Since 2023, T. ZHOU : The cognitive and behavioral response mechanisms of incumbents during occupational transitional identity, Audencia Business School, China (PRC)
Since 2025, M. WU : From Compliance to Competitiveness: ESG-Driven Business Model Innovation via a Process Approach — A Case Study of a global Mid-Sized Manufacturing Enterprise., Audencia, France
Since 2024, C. EL KOUBA : Effect of perceived organizational support on employee retention: a mediating role of employee well-being during financial crisis in the lebanese private sector organizations, Audencia Business School, France
Since 2024, E. MULLER : Influence of millennial Leadership style on incremental innovative capability and sustainable practices within multinational organizations operating in the Middle East, Audencia Business School, France
Since 2025, D. CASAS : Model for the Management of Digital Health Services, Aimed at the Pediatric Population with Physical Disabilities in Colombia, Audencia Business School, France