Nom

MERK

Prénom

Michaela

Michaela looks back to a professional career of 20 years, always building the bridge between business and academics. She held senior management functions in international corporations (Marketing Director at L’Oréal, Category Director at Marionnaud, Commercial Director and General Manager at Estée Lauder Companies) prior to advising and training executives of all industry sectors with her own company Merk Vision.

In parallel she has always been teaching in leading international business schools and Universities in Europe and Asia  (Audencia, ESSEC Business School, North China Normal University, Beida University, Tsinghua, IESEG, SKEMA, Sciences Po, University St Gallen etc.) in the fields of Marketing, Leadership, Management, Retail and Luxury to Master and MBA students. Due to her dual profile in business and academics, all schools make her teach in executive programs. In addition, she also developed and managed master and executive programs in marketing, management and luxury.

Passionate about public speaking, awarded with the highest international speaking label, the Certified Speaking Professional (CSP) issued by the National Speakers Association in the United States (NSA). Her speaking skills in English, French and German not only allowed her to inspire employees of hundreds of companies on all continents in over 30 countries, but also students with her engaging and dynamic teaching style.

Michaela holds a PhD in marketing, which she defended in 2012 at IAE Paris, and is the author of numerous business and academic articles. Her book, "Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors," has become an important resource for executives in the premium and luxury industries.