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Nom
MIFSUD
Prénom
Matthieu
Nom
MIFSUD
Prénom
Matthieu
-
TitreAssociate Professor
- Head of Major -Marketing for Product Manager (S1)
photo_cv
Department
Département
Marketing
Biography
Biographie
I am interested in studying human psychology and behavior (citizens, users, consumers, employees), with a focus on public services and societal issues (health, law enforcement, privacy…).
Section CV
Formation
Doctorate in Management Sciences
Université de Montpellier, Montpellier
(2016)
Master in Marketing and Communication and Information Technology
Université de Montpellier, Montpellier
(2009)
Experience
Head of Major -Marketing for Product Manager (S1)
Audencia Business School, Nantes, France
Since 2018
Teaching and Research Assistant
IUT Paris Descartes, Paris, France
2015 - 2016
Teaching and Research Assistant
Université de Montpellier, Montpellier, France
2014 - 2015
Teaching Assistant
Université de Montpellier, Montpellier, France
2011 - 2013
Community Manager
Sixpack France, France
2009 - 2011
Publications
Forthcoming
MOLINES, M., PERRIER , A., MIFSUD, M. (2023). Promoting Ethical Voice in the Police: A Daily Examination of Ethical Vision, LMX Ambivalence, and Interpersonal Justice. Public Management Review
In progress
MIFSUD, M. (2018). S’approprier un service pour en extraire sa valeur : Conceptualisation et proposition d’un modèle dans la santé. Décisions Marketing
Published
LIYANAARACHCHI, G., MIFSUD, M., VIGLIA, G. (2024). Virtual influencers and data privacy: Introducing the multi-privacy paradox. Journal of Business Research, 176 (April 2024), 114584.
VIGLIA, G., PERA , R., DYUSSEMBAYEVA, S., MIFSUD, M., HOLLEBEEK, L. (2023). Engagement and value cocreation within a multi-stakeholder service ecosystem. Journal of Business Research, 157 (March 2023), 1-9.
MOLINES, M., MIFSUD, M., EL AKREMI , A., PERRIER , A. (2022). Motivated to Serve: A Regulatory Perspective on Public Service Motivation and Organizational Citizenship Behavior. Public Administration Review, 82 (1), 102–116.
MIFSUD, M., MOLINES, Mathieu, CASES, Anne-Sophie, N'GOALA, Gilles (2019). “It’s MY healthcare program”: Enhancing diabetic patient's compliance: the role of Psychological Ownership. Social Science and Medicine, 232 (July 2019), 307-315.
MIFSUD, M., N'GOALA, Gilles, CASES, Anne-Sophie (2015). Service appropriation: how do customers make the service their own? Journal of Service Management,. Journal of Service Management, 26 (5), 706-725.
MIFSUD, M. (2014) Les conditions d’efficacité de la publicité dans la lutte contre le surpoids et l’obésité, dans une pandémie d’obésité. Les Etudes Hospitalières
MIFSUD, M., FERCHAKHI, W., MENVIELLE, L. (2023). Comment développer la confiance et la satisfaction envers un chatbot de santé? Congrès de l'Association Française du Marketing.
MIFSUD, M., MOLINES, M. (2023). Signaling Ethic: A Daily Examination of Ethical Vision to Promote Voice Behaviors. The moderating role of LMX ambivalence and Interpersonal Justice towards French police officers. International Research Society for Public Management Conference.
MENVIELLE, L., MIFSUD, M., FERCHAKHI, W. (2023). Le recours aux chabots médicaux, quels impacts sur la confiance et la satisfaction des utilisateurs : le cas applicatif du COVID 19. 10e Colloque Santé & Social 23-24 mai 2023 Marseille.
GOURMELEN, A., VIDAL, D., MIFSUD, M., MOLINES, M. (2022). Etre utile ou ne pas être oublié ? Le rôle des motivations génératives dans la transmission de son héritage numérique sur Facebook. Actes du 38ème congrès de l’Association Française du Marketing.
MOLINES, M., MIFSUD, M., PERRIER , A. (2020). Regulatory Focus Theory and Public Service Motivation. International Research Society for Public Management 2020.
MIFSUD, M., MOLINES, M., PERRIER , A. (2020). Motivated for Serving: the Impact of Self Regulatory Focus on Self-Sacrifice and Engagement. Annual Meeting of the Academy of Management.
MIFSUD, M., MOLINES, M., PERRIER , A. (2020). Ideal vs Ought Self‐guides: a Self-Regulatory Model for Public Services. dans European Academy of Management Conference (Ed.), European Academy of Management Conference.
Press articles
MIFSUD, M., MOLINES, M. (2021). Qu'est ce qui motive les policiers?. The Conversation
Scientific activities
Reviewer for an academic journal
Psychology & Marketing,
2022