Nom

SAMUEL

Prénom

Mark

Assistant Professor, Fellow, Director of the MBA Portffolio, and Management Consultant with Big 4 consulting firms and Assistant Professor at Audencia Business School preceded by leadership positions - Director of Operations, Director of Technology, Regional Pricing and Commercial Intelligence Manager - with multinationals like Ericsson, Siemens AG, and Nokia in addition to PPPs, and NGO’s and an entrepreneur, establishing own consulting startup arpacs SARL. He has primarily engaged public and private sector clients on areas of digital economy, competitive and functional strategies, organizational transformations and development, human capital capacity building, competence framework development, and learning, assuming functions as Transformation Mangement Office (TMO), Program/Project Management Office (PMO) and trainer. Mark’s experience was geographically earned in Europe, Middle East, and Africa, while he later focused on the Gulf region, and primarily on Saudi Arabia before joing Audencia as a full-time professor. 

Academic Research

Case studies:

1. TECHNOLOGY DISRUPTION IN THE MENA REGION: INCLUSION OF SMES AND STARTUPS - published by THE CASE CENTRE

2. DIGITALIZATION IN THE SHIPPING INDUSTRY: TECHNOLOGY INTEGRATION AND TRADE EFFICIENCY - published by THE CASE CENTRE

3. THE RETURN OF THE ICT EXPERT: CHALLENGES BACK HOME - published by THE CASE CENTRE

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Corporate reports/publications and conferences

1. Leveraging Digitalization to Connect Diaspora with Mediterranean Communities, Keynote, EBSOMED Tunisia 2018
2. G20 Trade Efficiency Assessment for Digital Economy, The Global Coalition for Efficient Logistics, 2017
3. Doing Business within the Cultural Mosaic of the Middle East: questioning cultural generalizations in international business literature, prepared for EGOS Colloquium, 2011