Nom
VAN DEN BERGH
Prénom
Bram
Nom
VAN DEN BERGH
Prénom
Bram
-
TitreInternational Affiliate Faculty
- Associate Professor of Marketing
Section CV
Formation
PhD, Marketing
KU Leuven, Leuven
(2006)
Publications
Published
Caprioli, S., Fuchs, C., VAN DEN BERGH, B., Schmitt, B. H., Goldenberg, J. (2023). On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal. Journal of Consumer Research, 50 (1), 48-69.
Esterzon, E., Lemmens, A., VAN DEN BERGH, B. (2023). Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity. Journal of Marketing, 87 (4), 636-655.
Stuppy, A., VAN DEN BERGH, B. (2022). How sampling high‐ and low‐quality products affects enjoyment. Psychology and Marketing, 39 (4), 726-740.
Tuk, M. A., Prokopec, S., VAN DEN BERGH, B. (2021). Do versus Don’t: The Impact of Framing on Goal-Level Setting. Journal of Consumer Research, 47 (6), 1003-1024.