ZAMMIT DUMAZERT
Florence

  • Academic Developer
  • Pedagogical manager apprenticeship SCOM M1
  • Pedagogical manager apprenticeship SCOM M2
  • Independant Consultant in Marketing Research
  • Lecturer - Research Methodology
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Department

Marketing

Teaching areas

Communication
Marketing
Entrepreneurship

Skills

Marketing Data processing International Marketing Research Methods

Biography

More than 25 years in Institute of studies and surveys at the service of companies. Large (Ipsos, Havas Group) and small (Dagnet, Response) institutes have allowed me to develop expertise in data collection and processing.

Specialized in the analysis and processing of information data, I support companies in their decision-making process: innovation and product launch, knowledge of targets (segmentation, typologies), customer journey, communication, satisfaction and loyalty.

Formation

DESCAF

Kedge Business Scholl, BORDEAUX (1999)

Business School Degree

Kedge Business School, Bordeaux (1988)

Experience

Pedagogical manager apprenticeship SCOM

Audencia Business School, Nantes, France Since 2022

Independant Consultant in Marketing Research

France Since 2010

Lecturer - Research Methodology

ESSCA School of Management, Angers, France Since 2010

Consultante in Marketing Research

Sextant, France 2005 - 2009

Consultant in Marketing Research

Dagnet, France 1996 - 2005

Consultant in Marketing Research

Ipsos, France 1993 - 1995

Consultant in Marketing Research

Réponse, France 1990 - 1992