Drive growth by unleashing new technology and innovation.
The Program
The MSc in Business Development & Growth Hacking offers you a pedagogical approach that combines traditional teaching with the application of real cases from companies in the Audencia network. Real first-hand experience that will accelerate your professionalization in key business development topics such as "growth hacking". Get your Salesforce certification!
List of courses
The modules are structured around 4 mainstay:
- Strategy & Marketing : analyze markets, devise innovative offers, draw up business plans, design the customer experience, develop business internationally
- Business strategy
- Business plan & financial approach of business
- UX design & customer centric approaches
- International business development
- Sell and manage a sales team: master the levers of complex sales, organize and manage sales and marketing teams, manage and develop key accounts.
- Complex selling and negotiating
- Key account management
- Sales organization & management
- Digital business methods and tools: CRM systems, growth tools ... all of these are revolutionizing the methods used to launch and develop a business
- Social selling & growth hacking
- CRM systems: Salesforce expertise
- Digital communication
- E-commerce
- Real-time projects: in the form of consulting missions and in contact with professionals
- Tech start up incubating
- Sales contest
- Consulting sales project
You'll find yourself in a pre-professional situation similar to your 1st job. This internship is based on a strong involvement in the company, giving you real professionalism. It allows you to put into practice all the knowledge and skills you've acquired in the profession you're preparing for. This period serves as a stepping stone to your professional life.
Immerse yourself in an in-depth study of a topic related to your Master of Science. Both theoretical and practical, this dissertation allows you to highlight what you've learned and how you plan to apply it.
Pedagogical methods
The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.
Assessment Terms
Continuous monitoring, Examens sur table, Final dissertation
Teaching methods
- Theoretical Courses
- Case Studies
- Practical Exercises
- Group Projects