Enhance your creativity, analytical skills, and marketing impact.
The Program
The Msc in Digital Marketing is a comprehensive course that provides a solid foundation of skills:
- The professionalizing pedagogy of the MSc in Digital Marketing and Strategy is based on the combination of academic content systematically complemented by practical workshops and real-life situations that enhance your operational readiness.
- You'll also benefit from expert presentations and participate in exclusive projects with Audencia's corporate partners, including Eram, Galeries Lafayette, TSC, Convertéo, Cdiscount and Rakuten.
List of courses
Here are just a few examples of the courses taught on the MSc Digital Marketing:
- Strategic Marketing
- Transformative Consumer Behavior
- Sustainability, Innovation and Impact in a Finite World
- Digital transformation and omnichannel strategies
- Digital Marketing Strategy
- Growth Marketing
- Data Marketing and the MarTech Stack
- Social Media, Content and Influencer Marketing
- Digital Privacy and Ethics
- Website and Social Media Analysis
- Performance Marketing and Digital Campaign Optimization
- Digital Marketing Consulting Project
You'll find yourself in a pre-professional situation similar to your 1st job. This internship is based on a strong involvement in the company, giving you real professionalism. It allows you to put into practice all the knowledge and skills you've acquired in the profession you're preparing for. This period serves as a stepping stone to your professional life.
Immerse yourself in an in-depth study of a topic related to your Master of Science. Both theoretical and practical, this dissertation allows you to highlight what you've learned and how you plan to apply it.
Pedagogical methods
The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.
Assessment Terms
Continuous monitoring, Examens sur table, Final dissertation
Teaching methods
- Theoretical Courses
- Case Studies
- Practical Exercises
- Group Projects