Bring passion, creativity and sustainability to the global luxury industry.
Discover our program
The MSc in Sustainable Luxury Management is the first program designed by a business school in France to train the next generation of leaders in all facets of the demanding luxury industry and preparing them to integrate sustainable thinking into every aspect of the business, which has become the biggest strategic focus for luxury houses in the coming years.
Audencia is a leading school and pioneer in sustainability. In 2004, Audencia became the first French school to sign the UN Global Compact, demonstrating its commitment to global sustainability. It has partnered with organizations such as the WWF and established Gaïa, the first French business school exclusively focused on social and ecological transition.
In order to professionalize students in all 3 segments in sustainability, the courses focus both on issues to improve the condition of people, our planet and the concern of profit.
In a global and international approach, students are trained in all main luxury segments: Personal Luxury Goods (fashion, beauty, watches & jewelery etc.), Experiential Luxury (hospitality, gastronomy, wine & spirits, art and travel) and Luxury Transportation (cars, ferries, jets).
The courses, developed by highly experienced luxury industry professionals, cover a wide range of topics from product development to marketing, communications, digital management, finance, logistics, law and entrepreneurship.
Supported by the most iconic luxury groups like LVMH, Richemont Group or Chanel and a professional board of luxury experts, the program's teaching is experiential, engaging and close to the luxury reality.
Overall, this future focused master program, held at the new Audencia campus in Paris, is the first Master of Science in France to train students both in Luxury and Sustainable Management.
Summary
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Rhythm:Full time
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Total duration:14 months maximum
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Degree:Master of science - Grade Master, Visé BAC+5
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Language(s):English
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Format:In person
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Campus:Paris Campus - Paris
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Start Date:2024-09-02
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Number of places:30
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VAE accessible:No
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Entry level:BAC +4
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Duration of internship / Work experience:4-6 months
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Training schedule:The 1-year MSc program offers a total of 408 hours of training
Program Benefits
Based in Paris, home to most international luxury houses, what makes this Master so special?
Sustainability focus
First ever created Master of Sciences in France which provides students with luxury and sustainability expertise
Transversal Business Approach
More than any other luxury program, this master trains students in all luxury relevant business areas in a highly diverse approach: Personal Luxury Goods, Experiential Luxury sectors and Luxury Transportation.
Leadership and Management focus
A perfect balance between courses in soft and hard skills make students responsible leaders in the luxury industry.
During the entire first year, students will be trained in all fundamental management areas.
Proximity to the Luxury Industry
The program is headed and taught by highly experiences professors and professionals in the luxury industry. It's advised by a board of luxury managers uniting leading luxury houses and trusted by the biggest luxury corporations including LVMH.
Experiential Learning
Students will not only learn in the classroom but will also have the chance of visiting luxury companies, exhibitions, ateliers. They will have a chance of working on real business cases given by luxury houses.
Close Relationships with LVMH
The MSc Sustainable Luxury Management is considered by LVMH, the biggest luxury corporation worldwide, as a partner program. This allows students to participate in the company’s major talent search and recruitment program, INSIDE LVMH. This program operates across all luxury houses at LVMH on a corporate level and allows students to obtain a deep insight into the luxury business world and its unique best practices. Students who successfully accomplish the Inside LVMH online training will obtain a certification by LVMH, which represents a huge advantage for applying both within the group and outside.
A word from the Program Director
"With an annual turnover exceeding 1.38 trillion euros (Bain & Company 2022), the global luxury industry stands as one of the most influential economic sectors worldwide. Renowned for its capacity to cultivate iconic, coveted brands, its relentless pursuit of excellence, and its remarkable resilience during significant periods of transformation, the luxury industry now finds itself at the forefront of sustainability initiatives. Visionary corporations such as LVMH, Richemont Group, Kering, Hermes, and Chanel are spearheading this movement, placing sustainability at the core of their innovations. Drawing on the values of transmission and local craftsmanship, numerous luxury houses aspire to set an example for other industry sectors."
Dr Michaela Merk is German and has lived and worked in Paris for over 20 years. She is Professor of Marketing at Audencia and Director of the school’s expertise in Sustainable Luxury. Michaela Merk holds a PhD in Marketing and is a recognized specialist in Luxury Brand Leadership and Relational Intelligence in Business. She held top management functions at L’Oréal Luxe (Marketing Director), Marionnaud AS Watson (Retail Director) and Estée Lauder Companies (General Manager) and has consulted, trained and animated motivational keynotes for many well known premium and luxury brands, including Dior, Louis Vuitton, Tiffany Co, Chanel, Vacheron Constantin, La Prairie, Hermès and Four Seasons Hotels.
A highly demanded speaker and trainer in English, French and German, Michaela Merk speaks at conferences around the globe. She is the only woman in France to own the highest international award for public speaking. In her dynamic keynotes and highly interactive trainings, she engages the audience through in-depth know how and hands on content. She has written many publications including the book “Luxury Sales Force Management Strategies for Winning Over Your Brand Ambassadors” and owns the Podcast “Luxury Leadership Talks” in which she discusses the vision and future of luxury with inspiring CEOs of various luxury segments.
