2-Year MSc in Business Development & Growth Hacking

Discover our program

In just a few years, the Sales function has become a key role in many companies. Particularly resilient in times of economic downturn and dynamic in growth phases, the Sales function represents 40% of 'executive' positions.

It requires a wide range of skills (strategy, sales, negotiation, management, organization, etc.) to address the increasingly complex challenges of markets. The critical nature of the Sales function for companies results in high-level salaries compared to other functions within the company. The upheaval in the economy forces them to redouble their ingenuity to acquire strong positions in the markets they create.

For these new trends, Sales teams are now expected to master an expanded set of skills: strategic analysis, sales and negotiation abilities, but also the automation technics for part of the sales process, linked to growth hacking and more broadly, CRM digital solutions.

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81%
Satisfaction Rate
45K
Average Annual Salary
25
Average Promotion Age
Summary
  • Rhythm:
    Full time
  • Total duration:
    26 months
  • Degree:
    Master of science - Grade Master, Visé BAC+5
  • Language(s):
    English
  • Format:
    Face-to-face
  • Campus:
    Audencia Atlantic Campus - Nantes
  • Start Date:
    2025-09-01
  • Number of places:
    30
  • VAE accessible:
    No
  • Entry level:
    Graduate
  • Training schedule:
    The 2-year MSc program offers a total of 465 hours of training
  • Duration of internship / Work experience:
    4-6 months

Program Benefits

  • Prepare to master a broader range of skills: strategic analysis, sales and negotiation skills... but also the insightful use of techniques for automating part of the sales process linked to growth hacking and, more generally, to digital CRM solutions.
  • Obtain Salesforce certification.
  • Partnerships with leading companies who are directly involved in the modules, guaranteeing the best possible job prospects.
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2-Year MSc in Business Development & Growth Hacking

The Program

The MSc in Business Development & Growth Hacking offers you a pedagogical approach that combines traditional teaching with the application of real cases from companies in the Audencia network. Real first-hand experience that will accelerate your professionalization in key business development topics such as "growth hacking". Get your Salesforce certification!

1st year of compulsory education in Nantes

Global Management

List of courses

The modules are structured around 4 mainstay:

  •  Strategy & Marketing : analyze markets, devise innovative offers, draw up business plans, design the customer experience, develop business internationally
    • Business strategy
    • Business plan & financial approach of business
    • UX design & customer centric approaches
    • International business development

 

  • Sell and manage a sales team: master the levers of complex sales, organize and manage sales and marketing teams, manage and develop key accounts.
    • Complex selling and negotiating
    • Key account management
    • Sales organization & management

 

  • Digital business methods and tools: CRM systems, growth tools ... all of these are revolutionizing the methods used to launch and develop a business
    • Social selling & growth hacking
    • CRM systems: Salesforce expertise
    • Digital communication
    • E-commerce

 

  • Real-time projects: in the form of consulting missions and in contact with professionals
    • Tech start up incubating
    • Sales contest
    • Consulting sales project
       

Target Skills

  • Developing strategies for the businesses and implementing an innovative, entrepreneurial approaches
  • Developing and implementing marketing strategies (particularly based on user behavior)
  • Managing business activities and assessing the financial performance of businesses and the associated risks
  • Managing projects and teams in an international context
  • Managing energy and social change
  • Directing management activities in specific professional fields (Strategy, Finance, Marketing, Entrepreneurship, Information Systems, Supply Chain, Human Resources, Energy and Social Transition, Communication, etc.)

Pedagogical methods

The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.

Assessment Terms

Continuous monitoring, Examens sur table, Final dissertation

Teaching methods

  • Theoretical Courses 
  • Case Studies
  • Practical Exercises
  • Group Projects
2-Year MSc in Business Development & Growth Hacking

Admission criteria

Eligibility requirements for the 2-year MSc programs:

Proficiency in English as demonstrated by one of the following:

  • TOEFL iBT 84, TOEIC 655, IELTS 6.0 or Duolingo 100
  • English-taught undergraduate program
  • Native speaker

3-year or 4-year undergraduate degree in any field

Note that you can apply during the last year of your Bachelor’s studies.

International admission criteria

Students who have obtained (or are in the process of obtaining) a diploma outside French territory must contact the International Recruitment Service to apply through this admission route: international@audencia.com

The procedure

Admission period

Up to 3 weeks

Equivalences and Bridges

Transfers are feasible to universities and other business schools (although rare).

Equivalencies are assessed by the institutions processing the admission application.

The level of equivalency is determined by the number of credits earned at the original institution and the applicant's academic record.

Key dates

Admissions are open until June 2025, but may close early if class is full. Due to the limited number of seats available, candidates are strongly advised to apply before the Early Application deadline of January 31st, 2025.

Admission terms

Applications are accepted until June 2025 for the September intake or until the program is full. We encourage you to submit your application by the Early Application deadline of January 31.

To apply, please visit apply.audencia.com/

REQUIRED DOCUMENTS 

  • CV and Cover Letter in English
  • Copies of undergraduate degree transcripts
  • Undergraduate Degree Diploma
  • English language test results less than 2 years old (TOEIC, TOEFL, IELTS, Duolingo)
  • Copy of identification (passport or ID card)
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2-Year MSc in Business Development & Growth Hacking

School fees

27 800€

Financing terms

Thanks to our strong partnerships with public and private institutions, there are a number of scholarships available to international students,

Learn more about the scholarships offered by Audencia, as well as external funding options.

International financing terms

International students can contact Campus France to check their eligibility for the scholarships offered.

Find out about financial aid
2-Year MSc in Business Development & Growth Hacking

Further studies

This MSc provides all the skills for a successful professional integration. After a few years of professional experience, some graduates may choose to develop expertise based on research through our DBA program. They can also take specialized modules or explore new areas of expertise throughout their professional lives by participating in training programs from our continuous education offerings.

Career Support

Are you looking for an internship? Do you need advice on your CV, cover letters or any other action to help you become more professional?

The Career & Corporate Relations Center teams can help. We are here to serve Audencia's students, graduates and recruiters, and develop tailor-made support packages for all Audencia programs.

Our goal is to help you develop your skills and enhance your employability, both in France and abroad.

Discover Career Support

Job opportunities

Here are a number of examples of positions you could occupy after completing the MSc in Business Development & Growth Hacking:

  • Sector Manager (CG)
  • Key account manager (CG)
  • Category manager (Retail, store management),
  • Business developer (Digital companies & start-up & consulting)
  • Sales Development Representative (start-up)
  • Business analyst 
  • Category Manager (Consumer Goods)

More than a school, a global network

When you join Audencia, you're not just joining a school, you're joining a large network of 37,000 alumni and 7,200 students, from a hundred different nationalities.

A dynamic network with its ambassadors who offer you numerous exchanges, discussions and meetings wherever you are in the world (internship, travel or expatriation).

Audencia Alumni, it's 200 communities and more than 250 events per year in France and internationally.

37K
graduates
+250
events/year
+170
communities

Since 2002, more than 1 000 alumni in Business Development

The MSc in Business Development & Growth Hacking offers a wide range of career prospects, from sales managers within 10 years to start-up founders.

2-Year MSc in Business Development & Growth Hacking

The campuses

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Student life at Audencia

Coming to Audencia often means settling into a new city, a new environment.

Here are our practical tips, our good plans for getting around, eating out, and staying in one of our campus cities.

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Student Well-Being

Well-being @Audencia is a comprehensive service, designed to help you succeed in your personal, academic and professional life.

The entire scheme is based on values of caring. It is completely confidential.

Find out more

The Knowledge Hub

Throughout the year, the Knowledge Hub team welcomes, educates, and trains students in documentary research methodology, database consultation, bibliographic formatting, and plagiarism avoidance.

A team of 9 documentalists is available to students and teachers to assist students and teachers with their research.

In this way, each student can be received in individual appointments to be assisted in their research or to be trained in bibliographic reference management tools. Teachers also benefit from the support of the librarians for their teaching projects (identification of tools, enrichment of courses with bibliographic references).

Contact : knowledge-hub@audencia.com

Accessibility for the Disabled

In line with its three founding values - Innovation, Collaboration and Responsibility - Audencia's social policy places the fight against all forms of discrimination related to age, gender, origin, disability or any other personal characteristic at the heart of its policy and encourages the integration of learners regardless of these attributes.

In particular, Audencia is committed to meeting accessibility standards for people with disabilities in all our locations and to offering specially adapted training courses. For more information, please see our Disability Policy.

Contact us, in complete confidentiality, so that together we can find a personalized solution: disability@audencia.com