2-Year MSc in Digital Marketing

Discover our program

Do you enjoy generating new ideas, analyzing human behavior and seeing your good work play out in measurable data? As a digital marketer, you get to be both creative and analytical at work. Join us in beautiful Nantes, France, to develop expertise in qualitative, quantitative, technical and strategic aspects of marketing, with a user experience (UX) orientation. Here, you'll make important connections in France, throughout Europe and across the globe.

The academic content of the MSc in Digital Marketing is systematically reviewed and redeveloped, and includes practical workshops with real-world situations and boosts your operational skill set.

As part of the program, you will participate in exclusive projects with Audencia partner companies such as the Éram group, Galeries Lafayette, TSC, Converteo, Cdiscount or Rakuten.
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75%
Satisfaction Rate
40K
Average Annual Salary
25
Average Promotion Age
Summary
  • Rhythm:
    Full time
  • Total duration:
    26 months maximum
  • Degree:
    Master of science - Grade Master, Visé BAC+5
  • Language(s):
    English
  • Format:
    Face-to-face
  • Campus:
    Audencia Atlantic Campus - Nantes
  • Start Date:
    2025-09-01
  • Number of places:
    30
  • VAE accessible:
    No
  • Entry level:
    BAC +3, BAC +4, BAC +5
  • Duration of internship / Work experience:
    4-6 months
  • Training schedule:
    The 2-year MSc program offers a total of 465 hours of training

Program Benefits

  • Gain a comprehensive understanding of key theories and concepts, as well as knowledge of the latest industry trends, technologies and best practices.
  • Gain expertise in the use of various digital marketing channels.

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2-Year MSc in Digital Marketing

The Program

The Msc in Digital Marketing is a comprehensive course that provides a solid foundation of skills:

  • The professionalizing pedagogy of the MSc in Digital Marketing and Strategy is based on the combination of academic content systematically complemented by practical workshops and real-life situations that enhance your operational readiness.
  • You'll benefit from expert lectures and take part in exclusive projects with Audencia partner companies such as Eram, Galeries Lafayette, TSC, Convertéo, Cdiscount and Rakuten.
     

1st year of compulsory education in Nantes.

Global Management

List of courses

Here are just a few examples of the courses taught on the MSc Digital Marketing:

  • Strategic Marketing
  • Transformative Consumer Behavior
  • Sustainability, Innovation and Impact in a Finite World
  • Digital transformation and omnichannel strategies
  • Digital Marketing Strategy
  • Growth Marketing
  • Data Marketing and the MarTech Stack
  • Social Media, Content and Influencer Marketing
  • Digital Privacy and Ethics
  • Website and Social Media Analysis
  • Performance Marketing and Digital Campaign Optimization
  • Digital Marketing Consulting Project

Target Skills

  • Developing strategies for the businesses and implementing an innovative, entrepreneurial approaches
  • Developing and implementing marketing strategies (particularly based on user behavior)
  • Managing business activities and assessing the financial performance of businesses and the associated risks
  • Managing projects and teams in an international context
  • Managing energy and social change
  • Directing management activities in specific professional fields (Strategy, Finance, Marketing, Entrepreneurship, Information Systems, Supply Chain, Human Resources, Energy and Social Transition, Communication, etc.)

Pedagogical methods

The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.

Assessment Terms

Continuous monitoring, Examens sur table, Final dissertation

Teaching methods

  • Theoretical Courses 
  • Case Studies
  • Practical Exercises
  • Group Projects
2-Year MSc in Digital Marketing

Admission criteria

Eligibility requirements for the 2-year MSc programs:

Proficiency in English as demonstrated by one of the following:

  • TOEFL iBT 84, TOEIC 650, IELTS 6.5 or Duolingo 100
  • English-taught undergraduate program
  • Native speaker

3-year or 4-year undergraduate degree in any field

Note that you can apply during the last year of your Bachelor’s studies.

International admission criteria

Students who have obtained (or are in the process of obtaining) a diploma outside French territory must contact the International Admissions Office to apply through this admission route: international@audencia.com

Admission period

Up to 3 weeks

Equivalences and Bridges

It is possible to transfer to a university or other business school (rare, but possible). Equivalencies are determined by the institutions to which you choose to apply.

The procedure

Key dates

Admissions are open until June 2025, but may close early if class is full. Due to the limited number of seats available, candidates are strongly advised to apply before the Early Application deadline of January 31st, 2025.

Admission terms

Applications are accepted until June 2025 for the September intake or until the program is full. We encourage you to submit your application by the Early Application deadline of January 31.

To apply, please visit apply.audencia.com/

REQUIRED DOCUMENTS 

  • CV and Cover Letter in English
  • Copies of undergraduate degree transcripts
  • Undergraduate Degree Diploma
  • English language test results less than 2 years old (TOEIC, TOEFL, IELTS, Duolingo)
  • Copy of identification (passport or ID card)
2-Year MSc in Digital Marketing

School fees

27800€

Financing terms

Audencia offers scholarship you may be eligible for. Contact us for more information on the eligibility and how to apply.

International financing terms

International students can contact Campus France to check their eligibility for the scholarships offered.

Find out about financial aid
2-Year MSc in Digital Marketing

Further studies

Once you've earned your diploma, and to add an extra hook to your career, we offer: The Agile Manager Certificate

Career Support

Are you looking for an internship? Do you need advice on your CV, cover letters or any other action to help you become more professional?

The Career & Corporate Relations Center teams can help. We are here to serve Audencia's students, graduates and recruiters, and develop tailor-made support packages for all Audencia programs.

Our goal is to help you develop your skills and enhance your employability, both in France and abroad.

Discover Career Support

Job opportunities

Employers will love your international experience and dual ability 1) build goal-oriented digital strategies and 2) stay agile as needs and markets quickly evolve. Audencia's program prepares you for a leadership role, pairing strategy with strong operations management experience.

This MSc will open up access to a large range of digital marketing positions. Here are a number of examples of positions you could occupy after completing an MSc in Digital Marketing:

  • Digital project manager
  • Marketing manager
  • Marketing consultant
  • Traffic Manager
  • Web/Mobile product manager
  • Digital community and content manager
  • On-line brand manager
  • Social media manager
  • Growth hacker
  • E-commerce manager
  • CRM manager
  • Marketing data analyst
  • Digital customer experience manager

More than a school, a global network

When you join Audencia, you're not just joining a school, you're joining a large network of 37,000 alumni and 7,200 students, from a hundred different nationalities.

A dynamic network with its ambassadors who offer you numerous exchanges, discussions and meetings wherever you are in the world (internship, travel or expatriation).

Audencia Alumni, it's 200 communities and more than 250 events per year in France and internationally.

37K
graduates
+250
events/year
+170
communities
2-Year MSc in Digital Marketing

The campuses

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Student life at Audencia

Coming to Audencia often means settling into a new city, a new environment.

Here are our practical tips, our good plans for getting around, eating out, and staying in one of our campus cities.

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Student Well-Being

Well-being @Audencia is a comprehensive service, designed to help you succeed in your personal, academic and professional life.

The entire scheme is based on values of caring. It is completely confidential.

Find out more

The Knowledge Hub

Throughout the year, the Knowledge Hub team welcomes, educates, and trains students in documentary research methodology, database consultation, bibliographic formatting, and plagiarism avoidance.

A team of 9 documentalists is available to students and teachers to assist students and teachers with their research.

In this way, each student can be received in individual appointments to be assisted in their research or to be trained in bibliographic reference management tools. Teachers also benefit from the support of the librarians for their teaching projects (identification of tools, enrichment of courses with bibliographic references).

Contact : knowledge-hub@audencia.com

Accessibility for the Disabled

In line with its three founding values - Innovation, Collaboration and Responsibility - Audencia's social policy places the fight against all forms of discrimination related to age, gender, origin, disability or any other personal characteristic at the heart of its policy and encourages the integration of learners regardless of these attributes.

In particular, Audencia is committed to meeting accessibility standards for people with disabilities in all our locations and to offering specially adapted training courses. For more information, please see our Disability Policy.

Contact us, in complete confidentiality, so that together we can find a personalized solution: disability@audencia.com