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Bring passion, creativity and sustainability to the global luxury industry.
The MSc in Sustainable Luxury Management is the first program designed by a business school in France to train the next generation of leaders in all facets of the demanding luxury industry and preparing them to integrate sustainable thinking into every aspect of the business, which has become the biggest strategic focus for luxury houses in the coming years.
Audencia is a leading school and pioneer in sustainability. In 2004, Audencia became the first French school to sign the UN Global Compact, demonstrating its commitment to global sustainability. It has partnered with organizations such as the WWF and established Gaïa, the first French business school exclusively focused on social and ecological transition.
In order to professionalize students in all 3 segments in sustainability, the courses focus both on issues to improve the condition of people, our planet and the concern of profit.
In a global and international approach, students are trained in all main luxury segments: Personal Luxury Goods (fashion, beauty, watches & jewelery etc.), Experiential Luxury (hospitality, gastronomy, wine & spirits, art and travel) and Luxury Transportation (cars, ferries, jets).
The courses, developed by highly experienced luxury industry professionals, cover a wide range of topics from product development to marketing, communications, digital management, finance, logistics, law and entrepreneurship.
Supported by the most iconic luxury groups like LVMH, Richemont Group or Chanel and a professional board of luxury experts, the program's teaching is experiential, engaging and close to the luxury reality.
Overall, this future focused master program, held at the new Audencia campus in Paris, is the first Master of Science in France to train students both in Luxury and Sustainable Management.
Based in Paris, home to most international luxury houses, what makes this Master so special?
Sustainability focus
First ever created Master of Sciences in France which provides students with luxury and sustainability expertise
Transversal Business Approach
More than any other luxury program, this master trains students in all luxury relevant business areas in a highly diverse approach: Personal Luxury Goods, Experiential Luxury sectors and Luxury Transportation.
Leadership and Management focus
A perfect balance between courses in soft and hard skills make students responsible leaders in the luxury industry.
During the entire first year, students will be trained in all fundamental management areas.
Proximity to the Luxury Industry
The program is headed and taught by highly experiences professors and professionals in the luxury industry. It's advised by a board of luxury managers uniting leading luxury houses and trusted by the biggest luxury corporations including LVMH.
Experiential Learning
Students will not only learn in the classroom but will also have the chance of visiting luxury companies, exhibitions, ateliers. They will have a chance of working on real business cases given by luxury houses.
The MSc Sustainable Luxury Management is considered by LVMH, the biggest luxury corporation worldwide, as a partner program. This allows students to participate in the company’s major talent search and recruitment program, INSIDE LVMH. This program operates across all luxury houses at LVMH on a corporate level and allows students to obtain a deep insight into the luxury business world and its unique best practices. Students who successfully accomplish the Inside LVMH online training will obtain a certification by LVMH, which represents a huge advantage for applying both within the group and outside.
"With an annual turnover exceeding 1.38 trillion euros (Bain & Company 2022), the global luxury industry stands as one of the most influential economic sectors worldwide. Renowned for its capacity to cultivate iconic, coveted brands, its relentless pursuit of excellence, and its remarkable resilience during significant periods of transformation, the luxury industry now finds itself at the forefront of sustainability initiatives. Visionary corporations such as LVMH, Richemont Group, Kering, Hermes, and Chanel are spearheading this movement, placing sustainability at the core of their innovations. Drawing on the values of transmission and local craftsmanship, numerous luxury houses aspire to set an example for other industry sectors."
Dr Michaela Merk is German and has lived and worked in Paris for over 20 years. She is Professor of Marketing at Audencia and Director of the school’s expertise in Sustainable Luxury. Michaela Merk holds a PhD in Marketing and is a recognized specialist in Luxury Brand Leadership and Relational Intelligence in Business. She held top management functions at L’Oréal Luxe (Marketing Director), Marionnaud AS Watson (Retail Director) and Estée Lauder Companies (General Manager) and has consulted, trained and animated motivational keynotes for many well known premium and luxury brands, including Dior, Louis Vuitton, Tiffany Co, Chanel, Vacheron Constantin, La Prairie, Hermès and Four Seasons Hotels.
A highly demanded speaker and trainer in English, French and German, Michaela Merk speaks at conferences around the globe. She is the only woman in France to own the highest international award for public speaking. In her dynamic keynotes and highly interactive trainings, she engages the audience through in-depth know how and hands on content. She has written many publications including the book “Luxury Sales Force Management Strategies for Winning Over Your Brand Ambassadors” and owns the Podcast “Luxury Leadership Talks” in which she discusses the vision and future of luxury with inspiring CEOs of various luxury segments.
Prepare the next generation of leaders to a successful career in the luxury industry across all segments, allowing them to integrate sustainable thinking in every aspect of the business.
You will study the anthropology and history of luxury, or luxury across cultures, to gain a global and multicultural vision of the sector.
You will review the functional aspects of human resources and financial management as applied to luxury companies, becoming specialists in the industry's economic models.
Overall, you will examine the entire luxury value chain. Emphasis will be placed on the various modules in sustainable and responsible marketing and supply chain in luxury through the latest research, case studies and projects.
You will also study the transformation of the luxury industry and its move towards better integration of social and environmental considerations throughout the value chain - from sourcing to product distribution.
1st year of compulsory education in Nantes.
Year 1: General Management in Nantes
Sept-Jan: 10 advanced management courses
Feb-June: 10 courses in ecological and social transition management (at Ecole Gaia by Audencia, School for ecological and social transition)
July-Aug: Optional Internship in France or abroad
*Students who already have B+4 level can directly join Year 2
Year 2: Specialization in Paris
Sept-March: specialized courses in the field of the chosen Master of Science
April-Nov: Internship or Work Experience in France or abroad
Jan-Nov: Master's Thesis
*Students who already have an Undergraduate degree of 4 years level can directly join Year 2
The MSc Sustainable Luxury will touch on all 3 main sectors of luxury: Personal Luxury Goods, Experiential Goods and Luxury Transportation. Students will learn about these sectors and its brands in numerous real life case studies, testimonials and company visits.
PEOPLE – How to become responsible leaders or employees?
PLANET - How to make luxury brands sustainable champions?
PROFIT – How to create value in the luxury industry?
Building the bridge between academics and business , this master places high importance on preparing students to professional expertise and teamwork in international contexts. Learning through real cases, visiting places and companies which unite luxury and sustainability and inviting external speakers and industry experts allow students to learn first hand.
Examples of possible visits: Château de Versailles or luxury related exhibitions, Champagne wine cellars, luxury ateliers, La Samaritaine or Le Bon Marché, Hotel le Meurice or Le Ritz...
The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.
Continuous monitoring, Examens sur table, Final dissertation
Students who have obtained (or are in the process of obtaining) a diploma outside French territory must contact the International Recruitment Service to apply through this admission route: international@audencia.com.
Up to 3 weeks
It is possible to transfer to a university or other business school (rare, but possible). Equivalencies are determined by the institutions to which you choose to apply.
Submit your application online on the apply.audencia.com platform.
At the time of finalization, you will be asked to pay the €100 registration fee by credit card (most credit cards are accepted). Free for scholars with a copy of the final award letter for the current year.
If you are unable to use a credit card, please contact us to find another alternative.
Your application will be reviewed. If you are eligible, you will proceed to Step 2.
After scheduling a motivational interview, you will go before a panel of judges to be evaluated on your motivation to join Audencia, your professional background, and your career plan.
Admission decisions are communicated to applicants on a rolling basis.
You should receive an admission decision within one week of the interview. There may be a delay during the holidays.
Congratulations! If you are accepted, you will be officially invited to join the program.
You will need to sign a contract and pay an initial tuition deposit of €3,000, which is non-refundable.
27 800€
International students can contact Campus France to check their eligibility for the scholarships offered.
Once you've earned your diploma, and to add an extra hook to your career, we offer: The Agile Manager Certificate
Are you looking for an internship? Do you need advice on your CV, cover letters or any other action to help you become more professional?
The Career & Corporate Relations Center teams can help. We are here to serve Audencia's students, graduates and recruiters, and develop tailor-made support packages for all Audencia programs.
Our goal is to help you develop your skills and enhance your employability, both in France and abroad.
Upon completion of the MSc in Sustainable Luxury, students will be able to apply for a wide variety of positions at all levels in the luxury industry. They will have learned to perfectly merge Luxury management with sustainability practices.
Marketing, Retail and Sales
Merchandising and Digital Marketing
Luxury Industry Specifis Purchasing and Logistics
Highly experienced professionals of leading luxury companies form an expanding board which contributes to the level of excellence we want to guarantee through the Master of Science in Sustainable Luxury Management The board is composed of successful Audencia Alumni, Academics, influencial luxury professionals.
When you join Audencia, you're not just joining a school, you're joining a large network of 34,000 alumni and 7,200 students, from a hundred different nationalities.
A dynamic network with its ambassadors who offer you numerous exchanges, discussions and meetings wherever you are in the world (internship, travel or expatriation).
Audencia Alumni, it's 200 communities and more than 250 events per year in France and internationally.
Coming to Audencia often means settling into a new city, a new environment.
Here are our practical tips, our good plans for getting around, eating out, and staying in one of our campus cities.
Well-being @Audencia is a comprehensive service, designed to help you succeed in your personal, academic and professional life.
The entire scheme is based on values of caring. It is completely confidential.
Throughout the year, the Knowledge Hub team welcomes, educates, and trains students in documentary research methodology, database consultation, bibliographic formatting, and plagiarism avoidance.
A team of 9 documentalists is available to students and teachers to assist students and teachers with their research.
In this way, each student can be received in individual appointments to be assisted in their research or to be trained in bibliographic reference management tools. Teachers also benefit from the support of the librarians for their teaching projects (identification of tools, enrichment of courses with bibliographic references).
Contact : knowledge-hub@audencia.com
Office of International Admissions
+33 786 490 775
international@audencia.com
In line with its three founding values - Innovation, Collaboration and Responsibility - Audencia's social policy places the fight against all forms of discrimination related to age, gender, origin, disability or any other personal characteristic at the heart of its policy and encourages the integration of learners regardless of these attributes.
In particular, Audencia is committed to meeting accessibility standards for people with disabilities in all our locations and to offering specially adapted training courses. For more information, please see our Disability Policy.
Contact us, in complete confidentiality, so that together we can find a personalized solution: disability@audencia.com
