BBA Data, AI & Management

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The BBA Data, AI & Management prepares students to take on cross-functional management positions. They will acquire both strong managerial skills (finance, management, marketing, strategy) and advanced technical skills in the collection, analysis, and use of data for business performance.

Jointly developed by Audencia and Centrale Nantes, this course draws on the academic excellence of both institutions to offer a program with a strong international (two mandatory study abroad semesters in Morocco and China) and professional focus (12 months of mandatory internships in France or abroad).

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54 K
Audencia and Centrale Nantes Graduates
9600
Audencia et Centrale Nantes Students
240
Audencia and Centrale Nantes Permanent Faculty
Summary
  • Rhythm:
    Full time
  • Entry level:
    BAC
  • Total duration:
    4 years
  • Degree:
    BBA, Licence - Grade Licence
  • Language(s):
    English
  • Format:
    Face-to-face
  • Duration of internship / Work experience:
    12 months
  • Campus:
    Audencia Atlantic Campus - Nantes
  • Start Date:
    2025-09-04
  • Training schedule:
    3 years and 6 months
  • Number of places:
    15

A word from the Co-directors

The exponential growth in the production of Big Data reinforces the strategic nature of its collection and analysis at the service of operational and strategic decision-making, especially in real time. As a creator of value, data affects all sectors of the economy and all business functions: customer consumption analysis, advertising targeting, service personalization, risk management, medical research, climate change monitoring, and more. A wealth of information that we need to know how to collect, process, and analyze in order to anticipate trends and inform decisions.

In this context, the mission of the Big Data & Management BBA program, supported by Centrale Nantes and Audencia, is to train hybrid managers with a strong international outlook and a high level of expertise in all dimensions of management (finance, management, marketing, strategy) and to provide them with scientific and technical skills in the collection, analysis and use of data to serve business performance.

The key strength of the BBA Big Data & Management lies in the fact that it is delivered by two top-ranked institutions with recognized faculty in the two main areas covered by this program, management and big data. Choosing the BBA Big Data & Management means choosing to acquire advanced expertise for assured employability in a fast-changing economy looking for young hybrid graduates..

Luisa Silva & Marc Gibiat

Joint degree with Centrale Nantes

Established in 2013, the fundamental partnership between Audencia and Centrale Nantes aims to make progress in teaching, research, engineering and management. It also seeks to strengthen international links and industrial partnerships through an innovative approach.

 

 

Program Benefits

  1. Hybrid teaching: scientific and management subjects are taught throughout the program. Classes at École Centrale de Nantes in the morning and at Audencia in the afternoon.
  2. A 100% English international curriculum: 4 years of courses exclusively in English, minimum 15 months abroad including 1 semester in Casablanca and 1 semester in Shenzhen. The program welcomes both French and international students.
  3. Training closely linked to the corporate world: 12 months of internships during the course Practical workshops, conferences, and masterclasses led by our partner companies.
  4. Unique platforms and facilities: Centrale-Audencia-ensa incubators for researchers, students and graduates, to foster the creation of innovative start-ups; Supercomputer: hosted in Centrale, one of the most powerful regional computing centers in France, accessible to all students
  5. The expertise of two schools: a joint degree from two renowned schools. Shared resources and tools. Two alumni networks and two career centers for personalized support.

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BBA Data, AI & Management

Program Details

Internships

Each student in the Big Data & Management BBA completes 3 internships during the academic curriculum. This gives you the opportunity to gain 12 months of experience in a company.

Target Skills

  • Analyze the environment and organization to make a diagnosis 
  • Design the company's marketing, sales, communication, and/or export policies 
  • Define budgets, evaluate the profitability of actions and control procedures
  • Use appropriate digital tools to support the organization - Communicate in a multicultural environment
  • Act responsibly in a professional context, knowing oneself, others and the environment

Assessment Terms

Continuous monitoring, Evaluation écrite, Group work

Teaching methods

Theoretical courses, business games, role-playing, case studies, practical exercises, simulation games, group projects.

BBA Data, AI & Management

Admission criteria

Open to students preparing a high school diploma or equivalent, or having obtained this qualification within the last 12 months
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International admission criteria

You are welcome to apply if:
  • You have a diploma of a level equivalent to the French baccalaureate (high school diploma) or are currently finishing your final year of secondary studies; and
  • Your diploma is issued or will be issued by a recognized school in any country other than France*; and
  • You are proficient in English.

*If you are in a Lycée Français and have or will obtain a French baccalauréat, you must apply through Parcoursup: see our French website for more details

Admission period

Application deadline: June 2025

Key dates

Admissions will remain open until June 2025, but may close earlier if the class reaches full capacity. 
Applicants are kindly encouraged to consider submitting their applications before the Early Application deadline on January 31, as this may increase their eligibility for an early application scholarship.

Admission terms

Complete the online application (recommended by January 31). Once completed, you'll pay the 100€ application fee by credit card. At a prearranged time, selected applicants will be invited for an interview via video-conference. The purpose of the interview is to confirm information provided in the application and to assess:

  • Motivation to follow the program;
  • Extra-curricular activities;
  • Intellectual curiosity;
  • Potential and ability to adapt to a new environment;
  • Language proficiency in English.
BBA Data, AI & Management

School fees

12 000€ per year

Financing terms

Thanks to our strong partnerships with public and private institutions, there are a number of scholarships available to international students,

Learn more about the scholarships offered by Audencia, as well as external funding options.

International financing terms

International students can contact Campus France to check their eligibility for the scholarships offered.

Find out about financial aid
BBA Data, AI & Management

Further studies

At the end of the course, the student will be able to choose between entering working life or continuing their studies.
Each student benefits from personalized support to help them choose the best orientation.
There are multiple opportunities for further study within Audencia and Centrale Nantes programs.

Job opportunities

  • Data Manager
  • Data Protection Officer
  • Data Architect Business Intelligent
  • Manager Chief Data Officer

Data, a sector that recruits

With the development of new technologies, the Internet and social networks over the last twenty years, the production of digital data has exploded: texts, photos, videos, online transactions, GPS signals, etc. The vast amount of digital data produced, combined with ever-increasing storage capacity and increasingly sophisticated real-time analysis tools, now offers unparalleled opportunities for information exploitation.

More than a school, a global network

When you join Audencia, you're not just joining a school, you're joining a large network of 37,000 alumni and 7,200 students, from a hundred different nationalities.

A dynamic network with its ambassadors who offer you numerous exchanges, discussions and meetings wherever you are in the world (internship, travel or expatriation).

Audencia Alumni, it's 200 communities and more than 250 events per year in France and internationally.

37K
graduates
+250
events/year
+170
communities

Centrale Nantes Alumni

Tomorrow's profession is different from today's imagination. The diverse backgrounds of Centrale Nantes alumni embody the versatility of Centrale Nantes. Building a professional project that balances career and aspirations, while remaining true to one's values, is essential.

Explore, exchange with Centrale Nantes alumni, discover their diversity of professions in different contexts to feed your thinking and create opportunities.

Discover Centrale Nantes Alumni
20K
Alumni
500
events
44
international groups
BBA Data, AI & Management

The campuses

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Student life at Audencia

Coming to Audencia often means settling into a new city, a new environment.

Here are our practical tips, our good plans for getting around, eating out, and staying in one of our campus cities.

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Student Well-Being

Well-being @Audencia is a comprehensive service, designed to help you succeed in your personal, academic and professional life.

The entire scheme is based on values of caring. It is completely confidential.

Find out more

The Knowledge Hub

Throughout the year, the Knowledge Hub team welcomes, educates, and trains students in documentary research methodology, database consultation, bibliographic formatting, and plagiarism avoidance.

A team of 9 documentalists is available to students and teachers to assist students and teachers with their research.

In this way, each student can be received in individual appointments to be assisted in their research or to be trained in bibliographic reference management tools. Teachers also benefit from the support of the librarians for their teaching projects (identification of tools, enrichment of courses with bibliographic references).

Contact : knowledge-hub@audencia.com

BBA Big Data & Management

Pooling Resources

Audencia and Centrale Nantes have created a synergy that allows them to pool their material and learning resources. Students have access to all the schools' campuses in France and abroad, media libraries, laboratories, corporate and alumni networks...

The Audencia Atlantic Campus and Centrale Nantes sites are located in the heart of one of the city's main university campuses, close to each other and less than a quarter of an hour from downtown Nantes.

Audencia offers 18,000 m2 of diverse, modular classrooms. Each classroom is equipped to adapt to the teaching mode and group work (video projector, audio speakers). The school also has mobile audiovisual and IT resources (digital camcorders, TVs, DVD players, tablet computers).

Centrale Nantes displays nearly 40,000 m2 present on a 16-hectare campus and comprises 17 buildings. In addition to the standard facilities of a university campus (classrooms, media library, computer rooms...), it boasts technological platforms unique in France, modern and varied sports facilities, the incubator common to the 3 Alliance schools (-Centrale- Audencia- Ensa) and an extremely rich student life.

Unique Resources

Accessibility for the Disabled

In line with its three founding values - Innovation, Collaboration and Responsibility - Audencia's social policy places the fight against all forms of discrimination related to age, gender, origin, disability or any other personal characteristic at the heart of its policy and encourages the integration of learners regardless of these attributes.

In particular, Audencia is committed to meeting accessibility standards for people with disabilities in all our locations and to offering specially adapted training courses. For more information, please see our Disability Policy.

Contact us, in complete confidentiality, so that together we can find a personalized solution: disability@audencia.com