MSc in Brand Strategy and Product Management

Discover our program

The MSc in Brand Strategy & Product Management is a solid operational management and brand management training programme which places modern day consumer expectations and preoccupations at the heart of its approach.

From data analysis to innovative ways to communicate, your coursework will take a real-world approach. Learn via real cases carried out with Audencia partner companies like Éram, Procter & Gamble, SodaStream, Ubisoft and L'Oréal.

As future brand managers you will acquire all of the essential tools you will need, such as brand communication in the digital age, consumer data analysis and innovation, as well as the opportunity to develop your critical thinking through a “critical marketing” workshop.

The originality of the MSc in Brand Marketing & Strategy is how it raises new questions about the corporate responsibilities of brands.

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Summary
  • Rhythm:
    Full time
  • Total duration:
    1 year/2 years
  • Degree:
    Master of science - Grade Master, Visé BAC+5
  • Language(s):
    English
  • Format:
    Face-to-face
  • Campus:
    Audencia Atlantic Campus - Nantes, Paris Campus - Paris
  • Start Date:
    2025-09-01
  • Number of places:
    30
  • VAE accessible:
    No
  • Entry level:
    BAC +3, BAC +4, BAC +5
  • Duration of internship / Work experience:
    4-6 months
  • Training schedule:
    The 1-year MSc program offers a total of 408 hours of training. The 2-year MSc program offers a total of 930 hours of training.

Program Benefits

  • Be equipped to meet the challenges of brand development and product management from social, marketing and technical perspectives, with a solid understanding of strategic and operational brand and product management
  • Study marketing, social sciences, ethics, data science, sustainability and economics
  • Innovative and forward-thinking program

Accreditation from the Chartered Institute of Marketing

The Chartered Institute of Marketing (CIM) is the world’s leading professional body for marketing. Audencia Business School has joined forces with CIM to give its students the opportunity to gain professional qualifications alongside their degree through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our accredited program, which ensures we are equipping our students with the best opportunities for a successful marketing career.

A word from the Program Director

79%
Satisfaction Rate
40K
Average Annual Salary
25
Average Promotion Age

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MSc in Brand Strategy and Product Management

The program

The MSc in Brand Strategy & Product Management is a solid course in operational management and brand leadership that focuses on the expectations and concerns of today's consumers.

  • From data analysis to innovative ways to communicate, your courses take a real-world approach. You'll learn from numerous exclusive real-world cases conducted in partnership with companies such as Eram, Procter & Gamble, Sodastream, Ubisoft, and L'Oréal.
  • For you, future brand managers, it's as much about equipping yourself with essential management tools, such as brand communication in the digital age, consumer data analysis and innovation, as it is about developing your critical thinking skills, for example with a workshop dedicated to "critical marketing".
  • Note that the originality of the MSc in Brand Marketing and Strategy is to raise new questions related to the social responsibility of brands.

 1st year of compulsory education in Nantes.

A program in 1 year or 2 years

Pedagogical methods

The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.

Assessment Terms

Continuous monitoring, Examens sur table, Final dissertation

Teaching methods

  • Theoretical Courses 
  • Case Studies
  • Practical Exercises
  • Group Projects

Target Skills

  • Developing strategies for the businesses and implementing an innovative, entrepreneurial approaches
  • Developing and implementeing marketing strategies (particularly based on user behavior)
  • Managing business activities and assessing the financial performance of businesses and the associated risks
  • Managing projects and teams in an international context
  • Managing energy and social change
  • Directing management activities in specific professional fields (Strategy, Finance, Marketing, Entrepreneurship, Information Systems, Supply Chain, Human Resources, Energy and Social Transition, Communication, etc.)
MSc in Brand Strategy and Product Management

Admission criteria

Eligibility requirements for the 2-year MSc programs or Master in Management:

Proficiency in English as demonstrated by one of the following:
  • TOEFL iBT 84, TOEIC 650, IELTS 6.5 or Duolingo 100
  • English-taught undergraduate program
  • Native speaker
3-year or 4-year degree in any field

Eligibility requirements for the 1-year MSc programs:

Proficiency in English as demonstrated by one of the following:
  • TOEFL iBT 84, TOEIC 650, IELTS 6.5 or Duolingo 110
  • English-taught undergraduate program
  • Native speaker
4-year degree in business or engineering, or exceptionally, a 4-year degree in another field with business experience or academic honours

The 2-year MSc or Master in Management program is strongly recommended for applicants without a degree in business.

Note that you can apply during the last year of your Bachelor’s studies.

Admission period

Up to 3 weeks

Key dates

Admissions are open until June 2025, but may close early if class is full. Due to the limited number of seats available, candidates are strongly advised to apply before the Early Application deadline of January 31st, 2025.

Admission terms

Applications are accepted until June 2025 for the September intake or until the program is full. We encourage you to submit your application by the Early Application deadline of January 31.

To apply, please visit apply.audencia.com

REQUIRED DOCUMENTS 

  • CV and Cover Letter in English
  • Copies of undergraduate degree transcripts
  • Undergraduate Degree Diploma
  • English language test results less than 2 years old (TOEIC, TOEFL, IELTS, Duolingo)
  • Copy of identification (passport or ID card)
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The procedure

International admission criteria

Students who have obtained (or are in the process of obtaining) a diploma outside French territory must contact the International Recruitment Service to apply through this admission route: international@audencia.com.

Equivalences and Bridges

It is possible to transfer to a university or other business school (rare, but possible). Equivalencies are determined by the institutions to which you choose to apply.

MSc in Brand Strategy and Product Management

School fees

25 800€

Financing terms

Thanks to our strong partnerships with public and private institutions, there are a number of scholarships available to international students,

Learn more about the scholarships offered by Audencia, as well as external funding options.
Find out about financial aid

International financing terms

International students can contact Campus France to check their eligibility for the scholarships offered.

MSc in Brand Strategy and Product Management

Further studies

Once you've earned your diploma, and to add an extra hook to your career, we offer: The Agile Manager Certificate

Career Support

Are you looking for an internship? Do you need advice on your CV, cover letters or any other action to help you become more professional?

The Career & Corporate Relations Center teams can help. We are here to serve Audencia's students, graduates and recruiters, and develop tailor-made support packages for all Audencia programs.

Our goal is to help you develop your skills and enhance your employability, both in France and abroad.

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Job opportunities

Here are a number of examples of positions you could occupy after completing an MSc Brand Strategy & Product Management:

  • Specialist careers: Product manager, Brand manager, Brand communications manager, Category manager, Marketing manager
  • Sectors: consumer products, services, social and solidarity economy
  • Employers: national and international group brands, wholesalers, new digital brands, advertising agencies and communications consultants, start-ups

More than a school, a global network

When you join Audencia, you're not just joining a school, you're joining a large network of 34,000 alumni and 7,200 students, from a hundred different nationalities.

A dynamic network with its ambassadors who offer you numerous exchanges, discussions and meetings wherever you are in the world (internship, travel or expatriation).

Audencia Alumni, it's 200 communities and more than 250 events per year in France and internationally.

34K
graduates
+250
events/year
+170
communities
MSc in Brand Strategy and Product Management

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Coming to Audencia often means settling into a new city, a new environment.

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Student Well-Being

Well-being @Audencia is a comprehensive service, designed to help you succeed in your personal, academic and professional life.

The entire scheme is based on values of caring. It is completely confidential.

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The Knowledge Hub

Throughout the year, the Knowledge Hub team welcomes, educates, and trains students in documentary research methodology, database consultation, bibliographic formatting, and plagiarism avoidance.

A team of 9 documentalists is available to students and teachers to assist students and teachers with their research.

In this way, each student can be received in individual appointments to be assisted in their research or to be trained in bibliographic reference management tools. Teachers also benefit from the support of the librarians for their teaching projects (identification of tools, enrichment of courses with bibliographic references).

Contact : knowledge-hub@audencia.com