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Biography
Éric Casenave is an Associate Professor at Audencia. He worked in industry and services for several years, notably as Marketing and Sales Director, before joining the French Ministry of Education as a “professeur agrégé.” Following a thesis in marketing management defended at Paris Dauphine University, which won a thesis prize from the French Marketing Association, he became a professor and researcher in 2015. His research focuses on the study of the sales and marketing function in organizations, analyzing in particular the effects of managerial methods and new technologies on the attitudes and behaviors of practitioners. His research has been published in the Journal of Business Research, Journal of International Marketing, Industrial Marketing Management, Management International, and Décisions Marketing.