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Department
Département
Marketing
Teaching areas
Domaine d’enseignement
Marketing fundamentals
Consumer behavior
Research methodology
Statistical data analysis
Brand identity
Research areas
Domaine de recherche
Consumer behavior
Consumer psychology
Digital marketing
Biography
Biographie
Fidan KURTALIQI is Associate Professor of Marketing at Audencia Business School.
He holds a PhD in Management Sciences from the University of Angers.
His main area of research focuses on consumer psychology, where he explores the concepts of desire, enjoyment and pleasure. In addition, part of his research focuses on the influence of technology on consumer behavior, using the concept of perceived value.
At Audencia, he teaches marketing fundamentals, consumer behavior, research methodology, statistical data analysis and brand identity.
Section CV
Formation
Doctorate in Marketing
Université d'Angers, Angers
(2019)
Grande Ecole Program, Business administration, Marketing
ESSCA School of Management, Angers
(2015)
Experience
Head of Major - Digital Marketing Major (S1)
Audencia Business School, Nantes, France
2020 - 2022
Assistant Professor
ESSCA School of Management, Angers, France
2018 - 2019
Publications
Published
LIYANAARACHCHI, G., VIGLIA, G., KURTALIQI, F. (2024). Privacy in hospitality: Managing biometric and biographic data with immersive technology. International Journal of Contemporary Hospitality Management, Vol. 36 (No. 11), pp. 3823-3840.
KURTALIQI, F., LANCELOT MILTGEN, C., VIGLIA, G., PANTIN-SOHIER, G. (2024). Using advanced mixed methods approaches: Combining PLS-SEM and qualitative studies. Journal of Business Research, 172 (February 2024), 114464.
LIYANAARACHCHI, G., VIGLIA, G., KURTALIQI, F. (2024). Addressing challenges of digital transformation with modified blockchain. Technological Forecasting and Social Change, 201 (April 2024), 123254.
ROUX, M., KURTALIQI, F. (2023). La mindfulness, un levier pour un empowerment « conscient » des managers. Revue Française de Gestion, 49 (310), 89 - 112.
KURTALIQI, F., Zaman, M., Sohier, R. (2022). The psychological reassurance effect of mobile tracing apps in Covid-19 Era. Computers in Human Behavior, 131 (June 2022), Article N° 107210.
KURTALIQI, F., LANCELOT MILTGEN, C., PANTIN-SOHIER, G. (2019). Valeur perçue des applications mobiles d’aide à l’achat en magasin : Une approche hybride par les coûts et les bénéfices. Management et Avenir, Septembre (N°111), pp. 123-144.
KURTALIQI, F. (2023) Les applications mobiles d’aide à l’achat : perspectives pour les distributeurs.. l'Harmattan, , 131-148
UNTILOV, O., LOMBART, C., LOUIS, D., KURTALIQI, F., CHARTON-VACHET, F. (2024). The Virtual Store: An Omnichannel Solution that's Good for Customers and Great for Retailers. Coral Gables: AMS 49th Annual Conference.
LIYANAARACHCHI, G., KURTALIQI, F., VIGLIA, G. (2024). Managing ethical and pragmatic tensions with virtual reality: Introducing the virtue value spectrum. Zaragoza / Spain. AIRSI The Metaverse Conference .
LOMBART, C., LOUIS, D., KURTALIQI, F., UNTILOV, O., CHARTON-VACHET, F. (2023). Le magasin virtuel : un levier d'amélioration de la relation client. AFM 2023 - Université Bretagne Sud - VANNES. Vannes: 39ème Congrès International de l'AFM.
LOMBART, C., KURTALIQI, F., UNTILOV, O., LOUIS, D., CHARTON-VACHET, F. (2023). Le magasin virtuel : un nouveau canal d’achat générateur de valeur et de bien-être. W3AC 2023 - Panthéon Assas Université. Paris: Web 3 Métavers et Management.
LIYANAARACHCHI , G., VIGLIA, G., KURTALIQI, F. (2023). Managing the challenges of data privacy from biographic to biometric data in hospitality.. AIRSI 2023. AIRSI The Metaverse Conference .
LOMBART, C., UNTILOV, O., KURTALIQI, F., LOUIS, D., CHARTON-VACHET, F. (2023). Le magasin virtuel : une nouvelle étape dans le parcours omnicanal des consommateurs. dans . (Ed.), 7-8 Septembre 2023, Université Paris 1 Panthéon-Sorbonne. Paris: 22ème Colloque sur le Marketing Digital.
LOMBART, C., KURTALIQI, F., UNTILOV, O., LOUIS, D., CHARTON-VACHET, F. (2023). Le magasin virtuel : un nouveau canal d'achat générateur de valeur et de bien-être. Colloque Etienne Thil, Tours, France. Tours: 26ème Colloque Etienne Thil.
KURTALIQI, F., TESSIER, C., SOHIER, R., ZAMAN, M. (2021). How does individual's privacy preferences affect ad attitude? The roles of psychological reactance and the degree and frequency of online personalized ads. (pp. 1-8). International Marketing Trends Conference.
KURTALIQI, F., LANCELOT MILTGEN, C., PANTIN-SOHIER, G. (2018). La valeur d'usage des applications mobiles d'aide à l'achat au point de vente. Approche par les coûts et les bénéfices. 4e Journée de Recherche en Marketing du Grand Est, Mars, Belgique.
KURTALIQI, F., LANCELOT MILTGEN, C., PANTIN-SOHIER, G. (2018). Proposition d’une échelle de mesure de la valeur d’usage des applications mobiles d’aide à l’achat au point de vente.. 34ème Congrès international de l’Association Française du Marketing, Strasbourg, Mai.
KURTALIQI, F. (2017). La valeur d’usage du smartphone au point de vente., Workshop Marketing et Usages à l’Ère Digitale, Audencia, France.
KURTALIQI, F. (2016). L’impact des objets connectés sur l’expérience d’achat du consommateur au point de vente., 19e Colloque international Etienne Thil, Septembre, France..
Press articles
ROUX, M., KURTALIQI, F. (2024). Les effets ambivalents de la « mindfulness » en entreprise. The Conversation, . (18 février 2024), ..
ROUX, M., KURTALIQI, F. (2024). Workplace Mindfulness: Unforeseen Effects for Companies. The European Business Review, (June 23).
ROUX, M., KURTALIQI, F. (2024). La mindfulness a-t-elle sa place en entreprise ?. Htag Magazine, (Juillet-Août N°14).
KURTALIQI, F., ZAMAN, M., SOHIER, R. (2022). Malgré les critiques, l’application TousAntiCovid a contribué à rassurer la population. The Conversation, . (.), ..
Scientific activities
Reviewer for an academic journal
Journal of Consumer Marketing (ABS 1),
2024
International Journal of Retail and Distribution Management (ABS 2),
2024
Journal of Hospitality and Tourism Management (ABS 1),
2024
Information & Management (ABS 3),
2024
Management & Avenir (FNEGE 3),
2024
International Journal of Contemporary Hospitality Management (ABS 3),
2023
Journal of Decision Systems (ABS 1),
2023
Behavior and Information Technology (ABS 2),
2022