Open House Day on November 30th at Audencia's Paris campus! Come and meet us, visit your future school and find out about all our international programs. Register now!
Nom
LEMARIE
Prénom
Linda
Nom
LEMARIE
Prénom
Linda
-
TitreAssociate Professor
- Head of Research -Marketing Department
photo_cv
Department
Département
Marketing
Teaching areas
Domaine d’enseignement
Sector Marketing
Marketing research
Research Methodology in Management
Social Marketing
Integrated Marketing Communication
Research areas
Domaine de recherche
Social Marketing
Sustainable Marketing
Consumer Behavior
Transformative Consumer Research
Biography
Biographie
Prof. Dr. Linda Lemarié, Ph.D., is Head of Research of the Marketing Department and Associate Professor at Audencia Business School, Nantes, France. She holds a PhD In Administration from HEC Montreal, where she was also a lecturer and did a post-doctoral fellowship. She taught at the Ecole des Hautes Etudes en Santé Publique (France) before joining the University of Neuchatel in 2015 and Audencia Business School in 2019. Her main areas of research include social marketing, consumer behaviour, advertising strategy and regulation and road safety.
Section CV
Formation
PhD in Marketing
HEC Montréal, Montréal
(2013)
CAPET Economie et Gestion option Communication
Ministère de l'Education Nationale, Marseille
(2006)
M.Sc. in Marketing
Université de Paris IX - Dauphine, Paris
(2005)
Experience
Head of Research -Marketing Department
Audencia Business School, Nantes, France
Since 2019
Assistant Professor, Holder of the Chair of Advertising
University of Neuchâtel, Switzerland
2015 - 2019
Assistant Professor
Ecole des Hautes Etudes en Santé Publique (EHESP), Rennes, France
2014 - 2015
Post-Doctoral Researcher
HEC Montréal, Montréal, Canada
2013 - 2013
Research assistant and lecturer
HEC Montréal, Montréal, Canada
2009 - 2013
Sales Promotion Manager
Yves Rocher, Rennes, France
2005 - 2006
Other experiences
High school teacher - Management
Académie de Versailles, France 2006 - 2008Publications
Forthcoming
ACUTI, D., LEMARIE, L., VIGLIA, G. (2023). The impact of communication and proximity on citizens’ sustainable disposal of e-waste. European Journal of Marketing
Published
NAYLA KHAN, N., ACUTI, D., LEMARIE, L., VIGLIA, G. (2024). The intention-behaviour gap in sustainable hospitality: a critical literature review. International Journal of Contemporary Hospitality Management, 36 (5), 1627-1646.
LAGOMARSINO, M., LEMARIE, L. (2024). Hope for the Environment : Influence of Goal and Temporal Focus of Emotions on Behavior. International Journal of Consumer Studies, 48 (2), e13020.
ACUTI, D., LEMARIE, L., VIGLIA, G. (2023). How to enhance the sustainable disposal of harmful products. Technological Forecasting and Social Change, 186 (Part B), 122151.
COZZIO, C., VIGLIA, G., LEMARIE, L., CERUYTI, S. (2023). Toward an integration of blockchain technology in the food supply chain. Journal of Business Research, 162 (July 2023), 113909.
LAGOMARSINO, M., LEMARIE, L. (2022). Should companies hope instead? The role of verbal cues in consumers' evaluation of cause-related marketing (CRM). Psychology and Marketing, 39 (1), 227-238.
CHEBAT , D., LEMARIE, L., ROTNEMER, B., TALBI, T., WAGNER, M. (2021). The Young and the Reckless: Social and Physical Warning Messages Reduce Dangerous Driving Behavior in a Simulator. . Journal of Retailing and Consumer Services, 63 (November 2021), Article N° 102701.
LEMARIE, L., LANZ, B., BEZENÇON, V. (2020). When self-perceived efforts lead to perseverance: implications for the development of pro-environmental behaviors. Advances in Consumer Research, 47 (2019), 728-729.
PUNTIROLI, M., BEZENÇON, V., PINO, G., LEMARIE, L. (2020). When Technology Backfires and when it Succeeds: Positive and Negative Effects of Eco-efficient Automation on Consumers Choices. Advances in Consumer Research, 47 (2019), 817-818.
LAGOMARSINO, M., LEMARIE, L., PUNTIROLI, M. (2020). When saving the planet is worth more than avoiding destruction. The importance of message framing when speaking to egoistic individuals. Journal of Business Research, 118 (Septembre 2020), 162-176.
LEMARIE, L., BELLAVANCE, F., CHEBAT, J.-C. (2019). Regulatory focus, time perspective, locus of control and sensation seeking as predictors of risky driving behaviors. Accident Analysis and Prevention, 127 (June 2019), 19-27.
LEMARIE, L., GIRARDIN, F. (2019). Doing Worse by Doing Good: How Corporate Social Responsibility Makes Products Less Dangerous. Advances in Consumer Research, 46 (2018), 679-680.
LEMARIE, L., CHEBAT, J.-C., BELLAVANCE, F. (2018). Reckless driving promotion and prevention: priming effects. Journal of Social Marketing, 8 (2), 220-236.
LEMARIE, L., CHEBAT, J.-C. (2015). Temptation and Prevention provided by the gambling industry : Main and interactive effects on gamblers. Recherche et Applications en Marketing, 30 (4), 51-63.
MICHON, R., CHEBAT, J.-C., YU, H., LEMARIE, L. (2015). Fashion orientation, Shopping Mall Environment And Patronage Intentions : A study of Female Fashion Shoppers. Journal of Fashion Marketing and Management, 19 (1), 3-21.
LEMARIE, L., CHEBAT, J.-C. (2013). To resist or to comply : Promoting responsible gambling among youth. Journal of Business Research, 66 (1), 137-140.
LAGOMARSINO, M., LEMARIE, L. (2018). Triggering emotions to promote pro-environmental behaviors. The role of temporal focus and gender., EMAC Annual Conference,.
LAGOMARSINO, M., LEMARIE, L. (2018). Do All Emotions Promote Pro-Environmental Behaviors? The Role of Emotions in Temporal Focus., AMA's annual Marketing and Public Policy Conference.
LAGOMARSINO, M., LEMARIE, L. (2017). The effect of hope on adopting pro-environmental behaviors. Is it hope just for women?., EMAC Annual Conference.
LEMARIE, L., BELLAVANCE, F., CHEBAT, J.-C., BABIN, L. (2017). Road Safety Messages and Drivers Regulatory Orientation., Academy of Marketing Science, World Marketing Congress.
LEMARIE, L., BELLAVANCE, F., CHEBAT, J.-C. (2017). Promoting road safety : tailoring road safety messages to the specific characteristics of dangerous drivers., International Marketing Trends Conference.
UNTILOV, O., LEMARIE, L. (2023). Can the Circular Economy Be a Tool for Brand Revitalisation? The Case of Petit Bateau and the Second-hand Market. Case Centre
BELLAVANCE, F., LEMARIE, L., CHEBAT, J.-C. (2016). Adaptation des messages préventifs à l'orientation régulatrice des conducteurs.
CHEBAT, J.-C., LEMARIE, L., BELLAVANCE, F., FAUBERT, J. (2014). Mort versus Ostracisme : Deux stratégies du risque vers les jeunes conducteurs québecois.
Scientific activities
Reviewer for an academic journal
Journal of Retailing and Consumer Services,
2021
Journal of Applied Social Psychology,
2020
Reviewer for the Journal of Social Marketing,
2019
Reviewer for the Journal of Business Research,
2019
Doctoral supervision
Since 2015, M. LAGOMARSINO : UNVEILING THE ROLE OF HOPE IN GUIDING BEHAVIOR., University of Neuchâtel, Switzerland