TOUZE
Florence

  • Professor
  • Head of Major, Communication, Culture & Languages Department
  • Head of M2 Major Communication and brand experience in aprenticeship
  • Chair Holder - Positive Impact
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Department

Communication, culture & languages

Teaching areas

Marketing
Communication
Branding
Corporate Social Responsibility communication
Critical Marketing
Corporate Social Responsibility
Responsible marketing

Research areas

Brand Communication
Critical Marketing
Responsible Marketing
Brand Responsibility Expression
Responsible consumption

Skills

Corporate Social Responsibility Communication Marketing Ecological transition Consumers Brands

Biography

After a career in a communications agency, Florence Touzé opted for teaching and higher education. She is a professor at Audencia, holder of the Positive Impact Chair, and head of the 'Audience Experience and Engagement' major at Audencia-SciencesCom. The evolution of consumption, marketing and branding towards greater responsibility is at the centre of her research.

In particular, she is working on the transformation of corporate logic towards sustainable offers, capable of recreating a relationship of trust with the consumer. And on the necessary evolution of communication to express a sincere commitment.

Three books have already been published on these issues.

This cross-disciplinary approach is now also at the service of her mission as a company director.

Three guiding threads weave the threads of her career:

  • Questioning the disciplines of communication and marketing and their practices.
  • The brand in all its dimensions, and more specifically from the angle of its responsibility and strategic positioning.
  • Designing cross-disciplinary projects: managing and leading teams from diverse backgrounds: clients, researchers, students, professional partners, etc. The question of generations and competencies is also one of these subjects.

Formation

DEA, Business administration, Marketing

IAE Poitiers, Poitiers (1997)

Grande Ecole Program, Business administration, Marketing

ESSCA School of Management, Angers (1988)

Experience

Head of Major - Audience Experience and Engagement

Audencia Business School, Nantes, France Since 2020

Head of specialization - Manager of contents strategy

Audencia Business School, France 2017 - 2020

Chair Holder - Positive Impact

Audencia Business School, Nantes, France Since 2016

Chair Holder - Responsible brand

Audencia Business School, France 2013 - 2015

Head of specialization - Brand communication

Audencia Business School, France 2008 - 2020

Head of the Communication department

Audencia Business School SciencesCom, Nantes, France 1999 - 2009

Head of marketing & communication programs

Audencia Business School, France 1997 - 2008

Lecturer in marketing and communication

Audencia Business School, France 1993 - 1995

Lecturer in marketing and communication

Université de Rennes 1, Rennes, France 1993 - 1995

Lecturer in marketing and communication

Ecole Supérieure du Bois, Nantes, France 1993 - 1995

Lecturer in marketing and communication

Institut Catholique d'Arts et Métiers (ICAM), Nantes, France 1993 - 1995

Customer manager

Eurocom Inédit (groupe EUROSCG), Rennes, France 1990 - 1993

Visiting out

2021 - 2021

Agrocampus Ouest, France : Le Marketing Implicatif- Séminaire innovation lait

2022 - 2022

Agrocampus Ouest, France : Le Marketing Implicatif- Séminaire Lait - Innovation collaborative

2023 - 2023

Institut Agro Rennes -Angers, France : Le marketing Implicatif - Séminaire Innovation

2022 - 2022

Institut Agro Rennes -Angers, France : Le marketing Implicatif - séminaire doctorants

2023 - 2023

Agrocampus Ouest, France : Le Marketing Implicatif-Séminaire innovation

Publications

Scientific activities

Member of the editorial board of an academic journal

Produrable - Jury Grands Prix Responsabilité Sociétale de marque, 2021

Member of the board of directors of an academic association

Réussir avec un marketing responsable, 2015

Awards and honors

Les femmes à suivre Marketing/Digital, 2020
Prix de l'innovation responsable, 2018
Prix de l'innovation pédagogique responsable, 2016
Prix de l'innovation pédagogique, 2015

Doctoral supervision