Open House Day on November 30th at Audencia's Paris campus! Come and meet us, visit your future school and find out about all our international programs. Register now!
A 3-year program that combines academic excellence, professional experience, study-abroad opportunities, and customization. This program is offered either on our Nantes Campus or Paris Campus or Vendée Campus.
Audencia's Bachelor in Management prepares future managers for different professions in the field of business and management by providing key academic skills, international exposure, digital expertise, global responsibility awareness, and professional experience.
Offered either in our Nantes or Paris or Vendée campus, this Bachelor's degree is also an opportunity to prepare for further studies at the Master’s level. Choose between a wide range of electives and specializations in English or in French.
Gain 12 to 16 months of in-company experience – you decide the duration. Gain international academic and/or professional experience with work and study abroad opportunities (minimum 6 months abroad)
The key strengths of our Bachelor in Management are:
The first year is devoted to acquiring fundamental knowledge in marketing, management, business, economics, law, modern and digital languages.
From the 1st year, you will also be invited to choose electives.
This first year is dedicated to acquiring the fundamentals of business: Marketing, Negotiation and Sales Techniques, Financial Analysis, Economics and Organizational Structure of Companies, Fundamentals of Law, Geopolitics and Climate Issues... and In addition, 2 electives to choose from a wide range of options.
Every year you will have language classes called “LV”- Langue vivante which means vivant language in French*.
*Languages taught are non-binding and subject to change.
During the renovation of the premises, emphasis was placed on technical facilities promoting digital technologies, collaborative work, and interactivity in teaching.
Students have access to an LMS (Learning Management System) platform - a digital tool for managing studies and accessing educational resources.Teaching integrates the latest innovations in digital pedagogy, such as MOOCs, serious games, interactive quizzes, online assessments, blended learning, digital treasure hunts, etc.
This environment fosters pedagogical innovation, such as flipped classrooms.
This second year will allow you to acquire a business culture in an international context, strengthen your commercial, marketing and management skills, consolidate your modern languages and reinforce your ability to work in a team.
The knowledge acquired will be mobilized in numerous projects and applied in professional situations.
For the second year, you will have the choice between 3 paths, so that each student can build the curriculum desired and that the best suits well.
These 2 tracks allow you to combine academic and professional experience, or you can choose to prioritize the academic dimension for your 2nd year by combining 2 academic semesters, one in France and the other in an academic exchange with one of our many partners.
Of the two semesters: to be completed in the order of your choice
And if you wish, you can accentuate your professionalization by opting for an apprenticeship in the second year.
The list of partner universities is non-contractual and subject to change.
A one-year training course in e-business and digital marketing at the Vendée Campus.
Professionalization is the main goal of the 3rd year. The specialization courses are designed to prepare you to master one of the most important functions of the company by benefiting from the expertise of practicing professionals.
Our 3rd year specializations are open to all undergraduate students, regardless of their home campus. Depending on your choice of specialization, you may be required to change campuses.
You have the choice between the following options:
This specialization is in English and in the initial training.
Export: Mastering the export offer in terms of international negotiations, product adaptation.
Import: Mastering international purchasing and supply chain techniques.
Common courses taught:
Export specialized courses :
Specialized Import Courses:
Careers targeted:
Olga UNTILOV - Head of the International Development Specialization
This specialization is taught in French in the initial training.
Courses taught:
Hervé DUFFAY - Head of the Sales Development specialization
This specialization is taught in French in the initial training.
Develop your marketing mindset in a hyper-connected world, master the tools of strategic and operational marketing, know how to build a 5.0 marketing action plan, and deploy multichannel sales.
Courses taught:
Careers targeted:
Florence CHARTON-VACHET - Head of the Marketing Specialization
This specialization is taught in French in the initial training.
Gain and deepen knowledge and skills in corporate finance, management control, accounting, taxation, market finance, and management information systems.
Courses taught:
Careers targeted:
Myriam MINCHENEAU - Head of the Finance and Management Control Specialization
This specialization is taught in French in the initial training.
Develop entrepreneurial skills to innovate, create, and manage value-creating activities.
Courses taught:
Careers targeted:
Dan EVANS - Head of the Entrepreneurship Specialization
This specialization is taught in French in the initial training, at the Mediacampus at Audencia SciencesCom.
Discover and acquire communication and media skills through a blend of theory and practice
Courses taught:
Careers targeted:
Sylvie CHANCELIER - Head of the Communication and Media Specialization
This specialization is taught in French in the initial training, at the Mediacampus at Audencia SciencesCom.
Discover and acquire communication and media skills through a blend of theory and practice
Courses taught:
Careers targeted:
Sylvie CHANCELIER - Head of the Communication and Media Specialization
This new English-language course enables students to deepen the knowledge they acquired in years 1 and 2 by preparing them for the challenges of the ecological and social transition they will face in their careers as managers.
Among the courses offered: Diversity, Management, Corporate Governance for Sustainability,
Social Entrepreneurship...
A semester of study at one of our partner universities followed by a 4 to 6 month internship in a company in France or abroad.
A double degree allows students to develop new skills at an international academic institution* :
*Overseas destinations are not contractual and are subject to change
The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.
Continuous monitoring, Evaluation écrite, Examens sur table, Soutenance orale, Group work
Theoretical courses, business simulations, case studies, practical exercises, group projects
An international assignment not only provides valuable professional and personal development but also enhances one's curriculum significantly. It particularly showcases qualities sought after by employers: adaptability, resilience, and openness to others.
Audencia Bachelor students benefit from study semesters and/or double degree programs abroad through Audencia Business School's 215 academic partnerships. Partner universities are located in North and South America, Europe, Oceania, and Asia.
A genuine catalyst for maturity, adaptability, personal enrichment, and open-mindedness, a study abroad experience will also allow you to build your first network for a future international career.
You will live according to the rhythm of your host campus, fully integrated into the student and educational community. You will attend Bachelor-level courses and adhere to the academic rules of the host university. Grades and credits earned will be transferred to your Audencia Bachelor program.
Si vous optez pour le semestre académique à l'étranger, vous effectuerez votre semestre dans une université partenaire internationale d’Audencia.
En fonction du parcours choisi, le semestre peut être effectué en semestre 3 ou en semestre 4 de la deuxième année.
Vous avez la possibilité de partir une semestre en échange universitaire ou partir en double-diplôme.
Un double-diplôme vous permet de développer de nouvelles compétences dans un établissement académique international.
Exemples de double-diplôme* :
* Destinations à l'étranger non contractuelles et soumises à modification
Dès la 1ère année, vous vivez une expérience internationale significative en effectuant un stage d'expatriation de 8 à 11 semaines dans une entreprise étrangère non francophone.
Ainsi, vous renforcez très rapidement votre capacité à communiquer en langue étrangère dans de véritables situations professionnelles, développez votre adaptabilité à l'étranger et mettez en œuvre les acquis de la 1ère année dans un environnement multiculturel.
Le stage opérationnel de 2ème année (4 à 6 mois) et le stage de fin d’études de 3ème année (5 à 6 mois) peuvent également s'effectuer à l'étranger, dans le pays que vous souhaitez.
De plus, de nombreux étudiants choisissent chaque été de partir en projet social et solidaire dans un pays étranger seul ou en groupe.
Par ailleurs, en faisant le choix d’intégrer en 3ème année le semestre en université partenaire, vous aurez l’occasion de réaliser l’intégralité de votre stage de fin d’études à l'international.
L'année de césure est une très belle opportunité pour tout étudiant désirant mettre encore plus d'ambition et de passion dans ses projets.
Grâce à cette année optionnelle hors cursus, vous pouvez partir en stage, à l'international ou en France, réaliser un projet personnel (Solidaire, Développement durable, Entrepreneuriat…) ou bien choisir d’étudier dans une université à l’étranger.
Puiser dans ses motivations profondes pour réaliser ses projets, déployer son sens de l'adaptabilité et de la ténacité, gagner en autonomie et en maturité, se créer une valeur ajoutée vis à vis des recruteurs... tels sont les objectifs de cette année de césure.
Additional costs (transportation, food, accommodation, books, incidentals, and medical/repatriation insurance) are the responsibility of the families.
For certain study destinations, tuition fees at host universities may be the responsibility of the student.
Significant mobility aid programs are in place to support study abroad.
Proficiency in English as demonstrated by one of the following:
Language proficiency required to enter the French Track as follows:
*If you are in a Lycée Français in France or abroad, and have or will obtain a French baccalaureate, you must apply through Parcoursup: see our French website for more details or contact hello.postbac@audencia.com
Application deadline: June 2025
Transfers are feasible to universities and other business schools (although rare).
Equivalencies are assessed by the institutions processing the admission application.
The level of equivalency is determined by the number of credits earned at the original institution and the applicant's academic record.
Complete the online application (recommended by January 31). Once completed, you will pay the 100€ application fee by credit card. At a prearranged time, selected applicants will be invited for an interview via video-conference. The purpose of the interview is to confirm information provided in the application and to assess:
The tuition fees for a three-year program generally total €29,100; nevertheless, there are opportunities for financial aid and discounts available for early registration. Please refer to the following page for further details.
9 700€ per year
International students can contact Campus France to check their eligibility for the scholarships offered.
By joining Audencia Bachelor in Management, you become part of a powerful network of over 34,000 Audencia alumni. You will benefit from lifetime membership and support throughout your career.
A program with 40 years of experience and more than 3,600 Audencia Bachelor in Management graduates.
Graduates can choose to continue on to a graduate degree program or go straight into the work force.
Examples of positions held by Audencia Bachelor in Management alumni:
Coming to Audencia often means settling into a new city, a new environment.
Check out our handy tips and plans for getting around, eating out, and staying in one of our campus cities.
Well-being @Audencia is a comprehensive service, designed to help you succeed in your personal, academic and professional life.
The entire scheme is based on values of caring. It is completely confidential.
Throughout the year, the Knowledge Hub team welcomes, educates, and trains students in documentary research methodology, database consultation, bibliographic formatting, and plagiarism avoidance.
A team of 9 documentalists is available to students and teachers to assist students and teachers with their research.
In this way, each student can be received in individual appointments to be assisted in their research or to be trained in bibliographic reference management tools. Teachers also benefit from the support of the librarians for their teaching projects (identification of tools, enrichment of courses with bibliographic references).
Contact : knowledge-hub@audencia.com
Office of International Admissions
+33 786 490 775
international@audencia.com
