Acquire a unique blend of expertise in management and data engineering to meet new business needs.
Program Details
The first year is dedicated to acquiring fundamental knowledge in Management and Big Data. The courses are coordinated by the 2 schools. Each school is responsible for teaching in its own area of expertise.
The first semester is devoted to consolidating the fundamentals acquired in the first year in the fields of business and engineering. Courses remain coordinated between the 2 schools
The first semester focuses on advanced instruction for the business portion of the program. Classes are taught exclusively by Audencia faculty and take place at the Shenzhen campus in China (or at a partner university).
The 1st semester allows students to work on new concrete projects to apply the skills acquired during the first 3 years. Classes are again co-directed and co-taught by teachers from both schools.
Internships
Each student in the Big Data & Management BBA completes 3 internships during the academic curriculum. This gives you the opportunity to gain 12 months of experience in a company.
The year ends with a 3-month internship in an international or French company. Its vocation is to work on the openness and adaptability of the students.
The objective of this 3-month internship is to carry out an in-depth diagnosis of a problem related to a mission carried out by the student in a company and to formulate recommendations.
The final internship or end-of-studies project takes place over a 6-month period during the 8th semester.
This is a project-based internship where students aim to carry out and complete a project independently. At the end of this internship, students will produce an internship report that must integrate a research approach by defining a problem, a methodology for addressing the problem, and a literature review.
Assessment Terms
Continuous monitoring, Evaluation écrite, Group work
Teaching methods
Theoretical courses, business games, role-playing, case studies, practical exercises, simulation games, group projects.
Target Skills
- Analyze the environment and organization to make a diagnosis
- Design the company's marketing, sales, communication, and/or export policies
- Define budgets, evaluate the profitability of actions and control procedures
- Use appropriate digital tools to support the organization - Communicate in a multicultural environment
- Act responsibly in a professional context, knowing oneself, others and the environment
Updated on: Fri, 06/21/2024 - 08:46