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Département
Département
Département Marketing
Compétences
Recyclage
Consommation alimentaire
Stratégie omnical
Social networks
Section CV
Formation
PhD
Université de Genève, Genève
(2010)
Master en Management
EDHEC Business School, Lille
(1996)
Expériences professionnelles
Responsable du département Marketing
Audencia Business School, Nantes, France
2021 - 2022
Responsable Pédagogie - Département Marketing
Audencia Business School, France
2016 - 2022
Responsable de Majeure, Département Marketing
Audencia Business School, France
2011 - 2016
Responsable Pôle de Spécialisation "Marketing"
Audencia Business School, France
2011 - 2016
Chercheur post-doc
EDHEC Business School, Genève
2010 - 2011
Enseignante MSc Marketing "Strategies fo disruptive innovation"
EDHEC Business School
2006 - 2010
Enseignante Master en gestion "Comportement du consommateur"
Université de Genève, Genève
2006 - 2010
Assistante pédagogique et recherche en marketing
Université de Genève, Genève
2005 - 2010
Coordinatrice de programme, Stratégie marketing, E-commerce et Communication
Université de Genève
2005 - 2007
Account manager
Beijaflore Center, Conseil en management, Paris, France
2001 - 2003
Ingénieur commercial, puis Account manager
Capgemini, Paris, France
1997 - 2001
Responsable Marketing & Communication
Capgemini, Montpellier, France
1996 - 1997
Visiting out
2006 - 2010
ESC Chambéry Savoie, France : Professeur invité - programme Master "Expérience de consommation"
Publications
Publié
QUENTAL, C., ROJAS GAVIRIA, P. X., DEL BUCCHIA, C. (2023). The dialectic of menopause zest: Breaking the mould of organizational irrelevance. Gender, Work and Organization, 30 (5), 1816-1838.
QUENTAL, C., ROJAS GAVIRIA, P. X., DEL BUCCHIA, C. (2023). The dialectic of (menopause) zest: Breaking the mold of organizational irrelevance. Gender, Work and Organization, 30 (5), 1816-1838.
DEL BUCCHIA, C., LANCELOT MILTGEN, C., RUSSELL, C., BURLAT, C. (2021). Empowerment as Latent Vulnerability in Techno-Mediated Consumption Journeys. Journal of Business Research, 124 (January 2021), 629-651.
DEL BUCCHIA, C., MOLANDER, S., PENALOZA, L. (2020). ‘We've decided it all together’: How mothers empower themselves in collaboration with their children. Advances in Consumer Research, 47, 367-371.
ROJAS GAVIRIA, P. X., DEL BUCCHIA, C., QUENTAL, C. (2020). The Foreigner Within Us’: Catharsis Amid Horror and Confusion in Menopause. Advances in Consumer Research, 48, 1106-1111.
DEL BUCCHIA, C., LANCELOT MILTGEN, C., RUSSEL, C, BURLAT, C. (2018). Exploring consumers' technology dreams and nightmares: A collage elicitation study. Advances in Consumer Research, 46 (-), 491-492.
DEL BUCCHIA, Céline, PENALOZA, Lisa (2016). 'No, I won’t eat that!' Parental self-transformation in clashes of role enactment and children’s will. Journal of Business Research, 69 (1), 145-154.
GUILLARD, Valérie, DEL BUCCHIA, Céline (2012). When Online Recycling Enables Givers to Escape the Tensions of the Gift Economy. Research in Consumer Behavior, 14, 47-65.
GUILLARD, Valérie, DEL BUCCHIA, Céline (2012). How about giving my things away over the Internet? When Internet makes it easier to give things away. Advances in Consumer Research, 40, 630-631.
DEL BUCCHIA, C., QUENTAL, C., ROJAS GAVIRIA, P. X. (2023). The dialectic of (menopause) zest: Breaking the mould of organizational irrelevance for a Good. Egos.
QUENTAL, C., ROJAS GAVIRIA, P. X., DEL BUCCHIA, C. (2023). The dialectic of (menopause) zest. Breaking the mould of organizational irrelevance for a good life. dans EGOS (Ed.), EGOS.
DEL BUCCHIA, C. (2020). Shining A Light on Female Power: Women’s Experiences of Transcending Aging. Advances in Consumer Research.
LANCELOT MILTGEN, C., DEL BUCCHIA, C., RUSSEL, C., BURLAT, C. (2018). Exploring Consumers’ Technology Dreams and Nightmares: A Collage-Elicitation Study. Association for Consumer Research Conference.
DEL BUCCHIA, C., & PENALOZA, L. (2016). Mothers’ tales of family dinners: insights into how consumption changes roles., 13th Gender, Marketing, and Consumer Research conference.
DEL BUCCHIA, C. (2015). No, I won’t eat that”: parents’ self-transformation in the face of role expectations and children’s will., 8th Workshop on Interpretive Consumer Research.
DEL BUCCHIA, C., & PENALOZA, L. (2013). Parents as Domesticators and Domesticated: Negotiation of practices and meanings in family meals., 8th Consumer Culture Theory Conference.
DEL BUCCHIA, C. (2012). Et si je donnais mes objets via Internet ? Quand Internet facilite le don d’objets., Séminaire de Recherche "Les jeudis de la Recherche".
DEL BUCCHIA, C., GUILLARD, V., & DELACROIX, E. (2012). Quand les individus ont recours à de nouveaux modes de circulation des objets d'occasion., 28ème Congrès International de l’Association Française du Marketing (AFM).
DEL BUCCHIA, C., GUILLARD, V., & DELACROIX, E. (2012). How about giving my things away over the Internet? When Internet makes it easier to give things away., 7th Consumer Culture Theory Conference.
ROUX, M., DEL BUCCHIA, C. (2021). Launch of a sustainable sneaker. Which effective positioning on the sustainability market?. CCMP
ROUX, M., DEL BUCCHIA, C. (2021). Lancement d’une basket responsable. Quel positionnement efficace sur le marché durable ?. CCMP
DEL BUCCHIA, C., LAUNOIS, A., VACHERET, Eliane, BORDAS, A. (2018). TBS, une stratégie omnicanal. CCMP
DEL BUCCHIA, C., MARS, M.-C. (2017). Comptoir des Cotonniers, le défi omnicanal. CCMP
Émissions
DEL BUCCHIA, C. (2023). Climat Sup Business Webinar.
Articles de presse
DEL BUCCHIA, Céline (2017). Le repas devient interactif et ludique. Stratégies, (1889).
DEL BUCCHIA, C. (2017). Séduire les enfants sans susciter le rejet des parents. Stratégies
DEL BUCCHIA, Céline (2016). Zoom sur l'enfant consommateur. Journal des Grandes Ecoles et Universités
Activités scientifiques
Reviewer revue académique
Recherche et Applications Marketing,
2021
Journal of Marketing Management,
2019
Journal of Business Research,
2017
Décisions Marketing,
2017
Journal of Consumer Research (JCR)
Advances in Consumer Research (ACR)
Revue de l’Organisation Responsable (ROR)
Revue Française de Gestion (RFG)
European Marketing Academy Conference (EMAC)
Récompenses et honneurs
The Interplay between Consumption and Embodied Discourse during Times of Transition: Catharsis amid Horror and Confusion in Menopause, 2021
Prix de l'innovation pédagogique, 2019
Prix Top Cas Marketing CCMP 2018, 2018
Prix AFM CCMP 2017 de la meilleure étude de cas en marketing, 2017
Coach de l’équipe Audencia pour le Prix l’Oréal Brandstorm, 1ère place française, 3ème place internationale., 2015
Prix de l’innovation pédagogique, Audencia, 2012
Swiss National Science Foundation, bourse de recherche pour une année post doctorale (28 K€), 2010
University of Geneva, “Subside tremplin”, bourse d’excellence pour l’accompagnement des femmes dans une carrière académique (10 K€), 2009